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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Andrew Chen explained this as the Law of Shitty Clickthroughs. In retrospect, there is a clear thread between the two posts.

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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

Create Conversion Goals in Google Analytics. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. Check out this video from Google for a more detailed look at how to set up your goals in Google Analytics.

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How to start making sense of your data

Version One Ventures

Google Analytics, Flurry, Mixpanel, etc.). Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” News data data analysis Data Science Flurry Google Analytics mixpanel product startups statistics' Stay tuned!

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We’re Running Web 2018 With Web 2008 Dashboards. And That’s a Problem.

Hunter Walker

Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. Keep an eye on the dashboards and analytics tools because that’s where the durable truths about an organizations priorities are depicted.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. How are you able to tell where you should start your sequence, how frequently you should send, or even what to send? The 4 Stages of Relationships.

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How to Achieve Email Marketing Success by Tracking

Growthink Blog

These services all have a tracking section where you can look at previous emails to see their delivery rates, open rates, and clickthrough rates. The open rates will probably be the same (because you used the same subject line), but the clickthrough rates will give you an apples-to-apples comparison of which email copy was more effective.

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