ConversionXL

FEBRUARY 5, 2013

Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. Traffic analysis with Google Analytics. Thankfully you can plug custom reports right into your analytics profile by just clicking on them.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

NOVEMBER 22, 2016

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? In the Digital Analytics Power Hour podcast , the hosts posed the following thought experiment to help you determine how to analyze and optimize a site like this: Imagine you wake up in a world where you don’t have a website.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

ConversionXL

OCTOBER 23, 2012

Our goal here was to get more people to take a tour of their service (text message marketing software) and get to the pricing page. Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. The very first A/B test we launched was to test it out against a much shorter version. Why is that.

Clickthrough 128

Clickthrough Software Review B2B Audience 128

ConversionXL

JANUARY 3, 2013

This proves a hypothesis for marketers, bearing with it a lot of potential – If the visual impact of a product can override consumer preferences, especially in a time-sensitive and distracting environment like online shopping, then strategic changes to a website’s design can seriously shift visitors’ attention. Image source.

Clickthrough 134

Clickthrough Conversion Advertising Stock 134

ConversionXL

MAY 24, 2013

A/B testing produces concrete evidence of what actually works in your marketing. What is happening: Make sure you are getting actionable data from Google Analytics. Companies often fail in web analytics because their objectives are not simple to understand or measure. 2) Increase y – Increase clickthrough rates.

Analytics 131

Analytics Mobile Framework Conversion 131

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Media is about time on page, pages per visit, and clickthrough rates. App marketing is also fraught with grey-market promotional tools. Skip to navigation. Skip to main content. Skip to footer.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

SEPTEMBER 11, 2014

site analytics data. marketing material. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. You can mine a number of internal and external resources to get your base term sets, like these: existing keyword sets.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

APRIL 11, 2016

69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Marketers share the same sentiments. Marketers share the same sentiments.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 15, 2016

Why You Should Link AdWords and Google Analytics. If we’re talking about optimization, we’re talking about digital analytics. What you need is the “why” Investigate through segmentation and Google Analytics. Why You Should Link Facebook Ads and Google Analytics. Doing so is pretty easy, too.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

SEPTEMBER 24, 2020

7 Ways that Predictive Analytics Is Transforming Ecommerce. Predictive analytics help you understand what your customers are going to buy before they do. *. *. You’d better understand— really understand—your target market. Your success online is directly proportional to how well you understand your target market.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

While this series is by no means exhaustive, we’ll make every attempt to look at the most common & critical areas in the marketing funnel, and how you can take a data-driven approach to improve each area of the funnel. Before We Get Started – Understand Your Target Market, REALLY Understand It. image source.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Bounce Rate.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Duct Tape Marketing

AUGUST 13, 2015

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Today many e-commerce and subscription companies are growing very quickly through smart marketing. Direct Response Advertising becomes ever more efficient.

Internet 108

Internet eCommerce Advertising Flash 108

ConversionXL

APRIL 6, 2016

Roger Dooley: Neuro-persuasion – Brain-based Strategies for Online Marketers. Some of it is legit and helps you be a better marketer, but be careful and look at the data to make sure it’s not BS. Market to the 95%, too! Dooley developed the Persuasion Slide model to help market to the whole brain. Hypothesis.

Retention 48

Retention Algorithm Software Review Conversion 48