Duct Tape Marketing
JANUARY 28, 2020
Create Conversion Goals in Google Analytics. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. Check out this video from Google for a more detailed look at how to set up your goals in Google Analytics.
ConversionXL
OCTOBER 21, 2014
Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).
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ConversionXL
APRIL 29, 2013
Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates.
ConversionXL
APRIL 14, 2021
The first step in the process is getting to know your users (website visitors, social media followers, current customers, etc.) When it comes to collecting user data, we’ve found that nothing beats Google Analytics. To use Demographic reporting in Google Analytics, you first have to enable it. Navigate to “Admin”. Conclusion.
ConversionXL
FEBRUARY 5, 2013
Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. Traffic analysis with Google Analytics. Thankfully you can plug custom reports right into your analytics profile by just clicking on them.
leananalyticsbook.com
AUGUST 19, 2012
Lean Analytics Book. Communicating this focus to your employees, investors, and even the media will really help you concentrate your efforts. For online businesses, most of them are transactional, collaborative, SaaS-based, media, game, or app-centric. Media is about time on page, pages per visit, and clickthrough rates.
ConversionXL
MAY 24, 2013
What is happening: Make sure you are getting actionable data from Google Analytics. Companies often fail in web analytics because their objectives are not simple to understand or measure. 2) Increase y – Increase clickthrough rates. But Analytics doesn’t tell you the why behind this. KPIs are metrics (numbers).
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