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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. Image Source.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

By the time you’re done with this article, I guarantee you’ll be thinking more strategically about Autoresponders, and ready to create content that’ll help you automate trust building exercises, shares, and sales. Disclaimer: This is provided you’re making sales. Sales email after 4-5 emails.

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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

Create Conversion Goals in Google Analytics. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. Check out this video from Google for a more detailed look at how to set up your goals in Google Analytics.

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The Definitive Guide to Video Prospecting

ConversionXL

There are two approaches to prospecting you can adopt to find leads and close sales: outbound and inbound. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Navigate to “Admin”.

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How to Achieve Email Marketing Success by Tracking

Growthink Blog

These services all have a tracking section where you can look at previous emails to see their delivery rates, open rates, and clickthrough rates. The open rates will probably be the same (because you used the same subject line), but the clickthrough rates will give you an apples-to-apples comparison of which email copy was more effective.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

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How to Get Traffic That Converts

ConversionXL

Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. Traffic analysis with Google Analytics. Thankfully you can plug custom reports right into your analytics profile by just clicking on them.