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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

Create Conversion Goals in Google Analytics. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. Check out this video from Google for a more detailed look at how to set up your goals in Google Analytics.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. That’s not what this article is about. Truth is, without looking at the data, you can’t. The 4 Stages of Relationships.

Campaign 130
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The Definitive Guide to Video Prospecting

ConversionXL

The first step in the process is getting to know your users (website visitors, social media followers, current customers, etc.) When it comes to collecting user data, we’ve found that nothing beats Google Analytics. To use Demographic reporting in Google Analytics, you first have to enable it. Navigate to “Admin”.

Video 141
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
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How to Get Traffic That Converts

ConversionXL

Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. Traffic analysis with Google Analytics. Thankfully you can plug custom reports right into your analytics profile by just clicking on them.

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Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. Media is about time on page, pages per visit, and clickthrough rates.

Metrics 58
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How to Optimize Videos for Conversions

ConversionXL

Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. LunaMetrics wrote a fantastic article on YouTube tracking in Google Analytics and Google Tag Manager.

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