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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. If you cant find any , maybe that means you havent figured out who your customer is yet.

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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Datablindness

Startup Lessons Learned

Of course, I can still get access to the data about who’s signing up and when – and a lot more analytics, to boot – but I have to ask. So the product development team was busy creating lots of split-tests for lots of hypotheses. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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How to Usability Test your Site for Free

Startup Lessons Learned

At Facebook we never did testing or looked at analytics. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuous deployment makes releases n. At Mint , Aaron (CEO) was very very methodical and even flew in his dad who is a usability expert.

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Four myths about the Lean Startup

Startup Lessons Learned

They use customer development , split-testing , and actionable analytics as vehicles for learning about how to make their vision successful. But they do not blindly do what customers tell them , nor do they mechanically attempt to optimize numbers. Case Study: Continuous deployment makes releases n.

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Case Study: SlideShare goes freemium

Startup Lessons Learned

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. SlideShare asked customers what they had expected in the product; the responses were often literal descriptions.

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Marching through quicksand

Startup Lessons Learned

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuous deployment makes releases n.