Trending Sources

25 Marketers Share Awesome Social Analytics Tools For 2016


2015 was a great year for Content marketers and brand owners. Keep this list printed out next to your marketing plans! Tool 4: Buffer.

Product/Market Fit and Lean Analytics

Instigator Blog

In the last couple weeks I’ve read a few great blog posts about product/market fit and the confusion that exists around what it really means. I’d say for many early stage startups, product/market fit is thought of as that point in time when you’ve finally built a product that people use and it’s time to […].

Lean 103

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics.

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Cookies! Ready?

Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

If you don't have goals, you are not doing digital analytics. Rock Analytics More: Obsess About Goals And Goal Values! Ready? etc.).

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Glenn Walker.

7 Ways to Use Data and Analytics for Strategic Change

Startup Professionals Musings

More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively.


Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Go to any report in Google Analytics. Above.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

2: The Secret to Content Marketing Success. Content marketing is all the rage these days. Two things I love a lot: 1. It should be.

Five Key Elements For A Big Analytics Driven Business Impact

Occam's Razor

What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool. Ready? is lovely.

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Ready? (It Almost.

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. What's advertising/marketing/participation on YouTube? Screech! Reach.

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? "

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Still, let me try to surprise you.

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

This post covers an important evolution in Google Analytics' segmentation power. Google Analytics: New Segmentation User Experience.

Lean Analytics

Startup Lessons Learned

Lean Analytics is the latest addition to the Lean Series. You can order Lean Analytics today As it turns out, normal is a hard question.

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Seven more!

Google Analytics Health Check: Is Your Configuration Broken?


The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful.

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. Affinity & In-Market Segments: Understand Your People Better.

10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next.

12 Google Analytics Custom Reports to Help You Grow Faster


The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. Tweet It!]. Desktop?

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

They are hardly unique in creating compound metrics in the social analytics space. Everyone likes chasing big shiny objects all the time. Ready?

Google Analytics 101: How To Configure Google Analytics To Get Actionable Data


That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight?

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

The problem is that it does not provide any incentive to the marketing team to ensure the rest of the experience for the user is great. Simple.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. That data is not in Google Analytics.

The Beginner’s Guide to Mobile App Analytics


These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions.

3 Reasons Marketing Analytics Fall Short

Fresh Inc.: The Staff Blog

If want to be smart about marketing, you've got to be smart about the numbers.

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Occam's Razor

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?).

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz.

Adometry Dominates the Marketing Analytics Market


By AMY MCCULLOUGH Reporter with Silicon Hills News While the science behind Austin’s Adometry might be complex, the company’s goals are simple: To help marketing executives answer the questions, “How’s my marketing doing?” and “What should I do different?” Sales executives have Austin

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

A lot of digital analytics focuses on direct response (conversions, leads, etc.). there is such little accountability to brand marketing and 2.

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. Fix it.

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course.

Web Analytics Consulting: A Simple Framework For Smarter Decisions

Occam's Razor

What digital marketing works? The Web Analytics Consultant Quandary. What could be the other deliverable for a web analytic project?

7+ Under-Utilized Google Analytics Reports for Conversion Insights


While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Blog analytics

7 Digital Marketing Trends For Your Brand Success in 2016


Digital marketing has gone under some major makeovers over the last few years. 7 digital marketing predictions in 2015. Don’t believe us?

10 Google Analytics Reports That Tell You Where Your Site is Leaking Money


Google Analytics can provide answers. #1: This google analytics report will tell you how much traffic is dropping off at each funnel step.

The Top 5 Social Analytics Tools for Small Business Marketers

Duct Tape Marketing

The Top 5 Social Analytics Tools for Small Business Marketers written by Guest Post read more at Duct Tape Marketing. Keyhole.