Excellent Analytics Tip #27: Chase Smart Calculated Metrics!
JANUARY 4, 2016
It is just how all of the Digital Analytics tools are configured at their very core. You can do it directly inside Google Analytics!!
Ad Block Tracking With Google Analytics: Code, Metrics, Reports
MAY 5, 2016
I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Go to any report in Google Analytics. Above.
Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!
SEPTEMBER 15, 2014
Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Yea!!!)
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics
JUNE 10, 2013
I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Compound metrics are everywhere.
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!
MARCH 18, 2013
Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?).
Be Real-World Smart: A Beginner's Advanced Google Analytics Guide
AUGUST 9, 2016
The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books.
Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!
AUGUST 11, 2015
Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Sweet.
25 Marketers Share Awesome Social Analytics Tools For 2016
JANUARY 8, 2016
Social analytics and video marketing are likely to be the key marketing trends for 2016. 16 Top Social Analytics Tools For 2016. Jason M.
Google Analytics Visits Metric: Change. Implications. Opportunities.
AUGUST 29, 2011
Recently the Google Analytics team changed the way sessionization algorithm. Here's the rough path: Web Analytics 2.0 is for you.
Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!
APRIL 13, 2015
The 80/20 rule applies to our use of web analytics tools as well. Google Analytics Shortcuts: Save Your Complex Views. But, wait! al.).
Smart Dashboard Modules: Insightful Dimensions And Best Metrics
AUGUST 11, 2014
In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. Good question!
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
SEPTEMBER 9, 2013
This post covers an important evolution in Google Analytics' segmentation power. Google Analytics: New Segmentation User Experience.
How Many Metrics Do You Need to Run Your Startup?
AUGUST 14, 2012
One of the concepts we’re pushing hard in the Lean Analytics book is the One Metric That Matters (OMTM). Answer: Only one.
The Complete Digital Analytics Ecosystem: How To Win Big
JANUARY 12, 2015
The world of digital analytics seems to be insanely complicated. Digital Analytics Ecosystem: The Inputs. And, yes, some of it is. It is.
The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips
MARCH 10, 2015
In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? "
Five Key Elements For A Big Analytics Driven Business Impact
DECEMBER 12, 2016
What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool. Ready? is lovely.
Startup Lessons Learned
MARCH 21, 2013
Lean Analytics is the latest addition to the Lean Series. Finding your One Metric That Matters But it's not enough just to know "normal".
Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
FEBRUARY 25, 2013
Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Ready? (It Almost.
Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies
MARCH 25, 2014
In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. this is a non-trivial challenge.
Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
APRIL 21, 2014
about digital marketing and analytics. If there is anything you can measure, even with your broken analytics implementation, do that first.
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
SEPTEMBER 30, 2013
the company are organized and incentivized (as in what metrics determine their bonus). Two things I love a lot: 1. Let's do this! #1:
12 Google Analytics Custom Reports to Help You Grow Faster
MARCH 3, 2016
The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. Tweet It!]. Desktop?
Top 4 Content Marketing Metrics
Duct Tape Marketing
OCTOBER 12, 2015
Top 4 Content Marketing Metrics written by Alex Boyer read more at Duct Tape Marketing. Here are the top 4 content marketing metrics to follow.
Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!
JANUARY 30, 2012
It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them.
The Marketing Analytics Intersect: My Newsletter!
MARCH 7, 2016
I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics.
How to Setup Google Analytics and Segment Your Data
JANUARY 8, 2016
The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis.
Excellent Analytics Tip #24: Obsess About Real Business Profitability
MAY 20, 2013
" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. That data is not in Google Analytics.
The 5 Types of Metrics Every Small Business Must Track
Duct Tape Marketing
NOVEMBER 10, 2015
The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. Money. Scorecard. Conversion.
Lean Startup and Lean Analytics in the Enterprise
JANUARY 14, 2014
Alistair and I have been looking at how Lean Startup and Lean Analytics are working in the enterprise. I wanted to share those with you, as the conversation around Lean Startup and Lean Analytics continues to expand. You need to design scorecards and focus on key metrics that will really resonate. The metrics are changing.
Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports
FEBRUARY 9, 2015
CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis. Others.
Excellent Analytics Tips #20: Measuring Digital "Brand Strength"
MAY 14, 2012
A lot of digital analytics focuses on direct response (conversions, leads, etc.). there is such little accountability to brand marketing and 2.
Google Analytics 101: How To Configure Google Analytics To Get Actionable Data
JULY 29, 2014
That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight?
Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success.
The Beginner’s Guide to Mobile App Analytics
APRIL 25, 2016
The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.
A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned
JANUARY 17, 2014
Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick.
Digital Marketing & Analytics: Five Deadly Myths De-mythified!
MAY 27, 2015
For how to go about this, use the wonderful Analytics Ladder of Awesomeness. POP your site and ad platforms analytics implementations.
Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets
APRIL 19, 2010
"What is the difference between a metric and a key performance indicator (KPI)?" " "What is a dimension in analytics?"
Google Analytics Custom Reports: Paid Search Campaigns Analysis
JUNE 4, 2012
These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course.
Digital Marketing And Analytics: Two Ladders For Magnificent Success
DECEMBER 9, 2013
In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It works.
The Hierarchy of Metrics
Duct Tape Marketing
JANUARY 26, 2016
The Hierarchy of Metrics written by John Jantsch read more at Duct Tape Marketing. Create metrics that serve priority objectives.