Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. Smart power, of smart metrics.

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). Let now go and configure the Google Analytics front-end. Go to any report in Google Analytics.

Trending Sources

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Then approach each separately (even though there are tools like Google Analytics that will do both).

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard….

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

It is not quite about web analytics, not quite about data you can just get from WebTrends or Google Analytics, and not quite about just making yet another pretty chart. I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable.

Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis.

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Go to the Analytics Help Demo Account page.

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard).

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016.

Google Analytics Visits Metric: Change. Implications. Opportunities.

Occam's Razor

Recently the Google Analytics team changed the way sessionization algorithm. Some of you know that I am the co-Founder of Market Motive, and also lead the Web Analytics Master Certification course (which is one of eight courses in Internet Marketing certification ).

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature.

How Many Metrics Do You Need to Run Your Startup?

Instigator Blog

One of the concepts we’re pushing hard in the Lean Analytics book is the One Metric That Matters (OMTM). The idea is this: at any given time in your business there’s one key metric you should be focusing on. Picking the metric is hard. Answer: Only one.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. As you can see my dashboard module is directly from Google Analytics.

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! Google Analytics: New Segmentation User Experience. Google Analytics: Cohort Analysis.

5 Questions to Ask When Approaching Digital Analytics Data

ConversionXL

It’s all about asking the right digital analytics questions. But in digital analytics, it’s crucial. According to Tim Wilson from Analytics Demystified , “Most analyses don’t turn up wildly surprising and dramatic insights. For instance, is your Google Analytics data sampled?

The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs.

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! "

Lean Analytics

Startup Lessons Learned

Lean Analytics is the latest addition to the Lean Series. If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. You can order Lean Analytics today

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Comprehensive View.

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Analysts: Put up or shut up time!

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2.

Five Key Elements For A Big Analytics Driven Business Impact

Occam's Razor

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice?

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

the company are organized and incentivized (as in what metrics determine their bonus). Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. Six simple visualizations, and solutions, for complex marketing, analytics and life challenges.

Top 4 Content Marketing Metrics

Duct Tape Marketing

Top 4 Content Marketing Metrics written by Alex Boyer read more at Duct Tape Marketing. Knowing how to use Google Analytics is the #1 tool any content marketer needs to have in their arsenal. Here are the top 4 content marketing metrics to follow. Analytics

12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Metrics: Every report is made up of dimensions and metrics.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7.

The 5 Types of Metrics Every Small Business Must Track

Duct Tape Marketing

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the scorecard metrics I like to keep tabs on.

Lean Startup and Lean Analytics in the Enterprise

Instigator Blog

Alistair and I have been looking at how Lean Startup and Lean Analytics are working in the enterprise. I wanted to share those with you, as the conversation around Lean Startup and Lean Analytics continues to expand. You need to design scorecards and focus on key metrics that will really resonate. The metrics are changing. Lean Startup and Lean Analytics is in the Enterprise. Lean Startup intrapreneurs Lean analytics lean startup

Lean 90

How to Setup Google Analytics and Segment Your Data

ConversionXL

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. First, let’s get Google Analytics accurately reporting pageviews.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.

Google Analytics 101: How To Configure Google Analytics To Get Actionable Data

ConversionXL

After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. Each user of Google Analytics can have multiple accounts. In-Page Analytics (or enhanced link attribution).

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!"

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Of course, measure that using the four best social media metrics !)

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding!

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents.

A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned

klinger.io

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth.

The Beginner’s Guide to Mobile App Analytics

ConversionXL

Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. Be sure to link your AdMob account to your Google Analytics account.

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Bonus : If you want to know the three phases that help you create a great digital strategy: The Complete Digital Analytics Ecosystem: How To Win Big.]. POP your site and ad platforms analytics implementations.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

"What is the difference between a metric and a key performance indicator (KPI)?" " "What is a dimension in analytics?" " "Are goals metrics?" Metrics. The post will end with a Web Analytics Measurement Framework.

The Hierarchy of Metrics

Duct Tape Marketing

The Hierarchy of Metrics written by John Jantsch read more at Duct Tape Marketing. You have money metrics, content metrics, social metrics, conversion metrics, growth metrics, and even a few competitive metrics that all must be considered to understand a complete picture.