25 Marketers Share Awesome Social Analytics Tools For 2016


Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016.

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! SEO & PPC, Because You Should!

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5 Ways To Boost SEO Through Social Media


For small businesses and startups, SEO can be a tough game to play. When companies compete against larger, better-funded competitors with sophisticated SEO strategy, it can take several months, if not years, to challenge them for search engine visibility.

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature.

5 SEO Metrics Small Businesses Should Prioritize

Duct Tape Marketing

5 SEO Metrics Small Businesses Should Prioritize written by Guest Post read more at Duct Tape Marketing. It’s a problem almost every marketer has dealt with: opening their analytics suite to face a mind-boggling pool of stats, graphs, and figures.

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Think Teaching Clients SEO Isn’t Worth Your Time? Think Again.


If you specialize in SEO, take a moment to imagine your ideal client. A lot of SEO folks prefer someone who will “let them do their job and pay them.” This includes SEO. Yeah, I have an SEO guy and he’s pretty good. Yeah, I have an SEO guy and he’s pretty good.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. First, I blame the analytics vendors. Technical Analytics Challenges.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Two things I love a lot: 1.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7.

How to Diagnose Your Traffic Issues with These SEO Tools

Duct Tape Marketing

How to Diagnose Your Traffic Issues with These SEO Tools written by Guest Post read more at Duct Tape Marketing. Believe it or not, SEO is not a rocket science. Here are 5 SEO issues preventing your site from getting more traffic and tools that can handle those: 1.

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Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!"

5 New Realities of SEO

Duct Tape Marketing

5 New Realities of SEO written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Back in the day, SEO was more technical and less, well, semantic. Below are five realities that site owners and SEO professionals must address in order to remain relevant.

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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. If you use Google Analytics then you can download these reports directly into your account and starting having immediate sexy data fun.

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! No eBay PPC ad or SEO listing showed up.

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. In-Page Analytics Report.

SEO Title Tag Optimization at Etsy: Experiment Design and Causal Inference

Code as Craft

External search engines like Google and Bing are a major source of traffic for Etsy, especially for our longer-tail, harder to find items, and thus Search Engine Optimization (SEO) is important in driving efficient listing discovery on our platform.

Top 25 White Hat SEO Bloggers Worth Reading

Blogtrepreneur | Entrepreneur Blog

people are realizing that white hat SEO methods are the only way to rank your sites to sustain a long-term business. If you want to win the SEO game, you must follow white hat SEO Techniques. Her recommended tools are Long Tail Pro, Yoast SEO Plugin to just name a few.

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Optimizing Meta Descriptions, H1s and Title Tags: Lessons from Multivariate SEO Testing at Etsy

Code as Craft

We recently ran a successful split-testing title tag experiment to improve our search engine optimization (SEO), the results and methodology of which we shared in a previous Code as Craft post. In this post, we wanted to share some of our further learnings from our SEO testing.

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The Top 5 Social Analytics Tools for Small Business Marketers

Duct Tape Marketing

The Top 5 Social Analytics Tools for Small Business Marketers written by Guest Post read more at Duct Tape Marketing. But how do you find the right social media analytics suite to collect this data? But the tool’s basic plan still offers all of its analytics features.

SEO Tips Every Beginner Should Know


SEO – or Search Engine Optimization – is often seen as complicated and difficult. Actually in some ways, SEO can actually be very easy and straightforward. If you are relatively new to SEO, here are a few important points that will get you started in no time at all.

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5 Google Analytics Reports and Tips You Should Embrace Now

Duct Tape Marketing

Google Analytics just keeps getting better and better as far as I’m concerned and marketers that use this free tool need to get better and better at understanding what it can tell you. Google Analytics Multi Channel Funnels. Keep up with Analytics blog ).

3 Steps to Set up eCommerce Tracking in Google Analytics

Duct Tape Marketing

3 Steps to Set up eCommerce Tracking in Google Analytics written by Guest Post read more at Duct Tape Marketing. To all the eCommerce store owners, if you haven’t set up eCommerce tracking in Google Analytics then you are not taking your online business seriously.

Five Blogging Secrets for SEO, Community, and Visibility

Blogtrepreneur | Entrepreneur Blog

You’ve built a website for your product, hopefully installed analytics to see how your traffic is finding your content, and you have an idea. There Aren’t Any Real Shortcuts for SEO. You can’t buy your way into good SEO — you need the content and product to back up your traffic.

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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)


Google might be the holy grail of analytics, and there’s little question that you need it plugged in if you want to track your website’s success. But that doesn’t mean Google Analytics is telling you the full story. Blog Analytics google analytics intermediate

Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas


Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Before you can properly complete your web analytics analysis, you should have a list of questions that need answers.

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher.

Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews


All Things SEO. Enterprise SEO. Search & Analytics. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. Bing SEO. SEO Library. Our SEO Events.

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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. The Best Web Analytics 2.0

How to measure the ROI of your ongoing SEO efforts

The Next Web

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Inbound links are the lifeblood of SEO.

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Free SEO Tools for Small Business Owners

Up and Running

They may understand the value of SEO, but often assume it is too expensive or too time-consuming to learn and implement. The fact is, SEO can be done fairly simply through the use of online tools and reading online discussion boards, articles, and YouTube videos. While you may find the practice of SEO very difficult to begin with, eventually the concepts will begin to make sense and you will be that much closer to ranking your website on Google’s first page. Google Analytics.

A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned


A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. The Segmentation of web analytics. External vs Internal Analytics.

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. No keyword data in analytics tools. This impacts all digital analytics tools, regardless of what company and whether they use javascript or log files or magic beans to collect data.

How to Dramatically Improve SEO

Inc Startups

It's no wonder that most small business owners are skeptical of the latest and greatest SEO and SEM strategies. This time I talked about search engine optimization and marketing with Wil Reynolds , founder of SEER Interactive , an SEO, SEM, and analytics consulting firm.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Bonus reading material: Multichannel Analytics: Tracking Offline Conversions. Web Analytics.

3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics or Site Catalyst or WebTrends.]. #1: I like reporting by Page Title (hopefully you are good at SEO and have taken care of this).

5 Tips To Boost Your SEO In A Competitive Online Environment


While rankings are an important part of an SEO campaign there are other areas you should pay attention to. You should sign up for Google Analytics and Google Webmaster Tools (Bing also offers a Webmaster Tools product that you should utilize as well). Good SEO is a sum of many parts.

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Case Study: 40% of Sales from SEO

Duct Tape Marketing

Case Study: 40% of Sales from SEO written by Guest Post read more at Duct Tape Marketing. Search engine optimization (SEO) is changing fast. So our SaaS company SendOwl decided to focus our SEO efforts on creating quality SEO-focused content. SEO Hannah Adcock

How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there.

Important Reasons to Leverage Case Studies for Your SEO in 2016

Duct Tape Marketing

Important Reasons to Leverage Case Studies for Your SEO in 2016 written by Guest Post read more at Duct Tape Marketing. Yes, that is how important search engine optimization (SEO) has become in online marketing. But there is a catch; most website owners and administrators have not yet grasped the art of SEO. Indeed, there is a good reason why most SEO consultants don’t provide solid case studies. Search Engine Optimization (SEO) in Brief. What SEO is not.