How to Build a Great API Marketing Plan

Launch Any

I was recently approached by an API vendor at an API conference. While the encounter wasn’t horrific, I did find a few things related to their API marketing and sales process that left me less-than-excited to promote their product to my clients and other developers.

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How To Successfully Deploy Your Web or Mobile API to Heroku

Launch Any

I have deployed a wide variety of APIs, from internal to APIs for public or partner consumption. However, many have not experienced Heroku before or have not considered it for an API deployment solution. Why is Heroku such a great fit for deploying APIs? Securing Your API.

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Trending Sources

Inside500 Startups: the fund as API

Fred Destin

My partner AJ Shanley and I dropped by the 500 Pirates' Den the other week, more officially known as the 500 Startups accelerator in Mountain View. The venture firm as an API.

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From Being Google-y to Consoling the (API) Masses

The Product Guy

Filed under: weekend reading Tagged: api , apigee , design , Google , modular innovation , product , scvngr , startup , sxsw , user experience. weekend reading api apigee design Google modular innovation product scvngr startup sxsw user experience

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The open API secret

Start Up Blog

The biggest flip the technology age has done on the industrial era is the open API. For the uninitiated, an open API (Application Program Interface) is a word used to describe sets of technologies that enable websites to interact with each other. Entrepreneurs get a shot at being acquired by the firms whose API they focus on. The open API idea has to be one of the major reasons why technology companies are eating the world.

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Startup Resources

Startup Resources (Updated Mar 2013). Venture Capital Cafe > Startup Resources (Updated Mar 2013). VC & Startup Resources. Seed Startups. VC Cafe covers early stage Israeli and European tech & mobile startups. Updated Business tools for Startups.

No Stack Startups

He called it the “full stack startup”: "The new approach is to build a complete, end-to-end product or service that bypasses existing companies. The unbundling of the full stack startup. Maybe this should be called the No Stack Startup - services that can focus on doing only one thing - hopefully well - and utilize other services for everything else. Historically there have always been services and APIs to string together capabilities.

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Startup Tools

Useful blogs and links for startups Click Here ————– 2. I recently did a piece on the best books for startups, where I included your book “Four Steps to the Epiphany.&# Startup Resources¨ ??? ????????????? [.] on startups and entrepreneurship?…

Introduction to Growth Hacking for Startups

VC Cafe

Paul Graham’s Startup Curve – avoid the “through of sorrow”! Growth Hacking comes to solve a very common problem in consumer startups: getting to the first x thousand/million users quickly once the product has launched and the hype has passed.

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Why Twitter’s API Changes Screws Startups – And Twitter


So I own a startup. But with these new API changes, I’m not sure how or even if we can stay in business. Now one of the things that makes my startup, Twythm ( [link] ), different is that you don’t have to authorize with Twitter using oAuth.

Avoiding Monolithic Regret

Launch Any

Many think that a microservice-based architecture is the right answer for their organization, whether they are a startup or a large-scale enterprise. This is typically accomplished through clear public APIs for a module.

Startup Valuation: How Much Is Your Company Worth?

Seed Stage Capital

skip to main | skip to sidebar 19 January 2010 Startup Valuation: How Much Is Your Company Worth? Part of my job description involves prepping startups to raise capital. But the challenge is that none of the traditionally-accepted valuation methods really apply to early stage startups.

What are the Technical Performance Requirements for your Startup?


By far the most popular post on this blog is 32 Questions Developers May Have Forgot to Ask a Startup Founder. While I’ve updated it a few times, it continues to get at important questions that startup founders need to be asking. The pages or API response we provide back.

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NordicAPIs Recap + How Startup Founders Should Think About Their API


NordicAPIs kicked off a two-day conference in Stockholm last week, bringing together a number of members in the local API scene from startups and industry and pulling in speakers from around the globe. Your business model exists, and should be encased by your API.

One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. This article initially appeared on TechCrunch.

From Raising Right to that Minimal Site

The Product Guy

Filed under: weekend reading Tagged: api , creativity , design , fundraising , india , minimal , modular innovation , product , startup , user experience , ux. weekend reading api creativity design fundraising india minimal modular innovation product startup user experience ux

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Why Statigram rocks

Start Up Blog

A few days ago I blogged about the serious advantages of embracing an open API. And just recently I’ve come across another great example of an startup using it to full advantage.

The 50 Most Promising Israeli Startups in 2016

VC Cafe

Yesterday was Israel’s 68th Independence Day, and to mark the occasion, Calcalist , a leading business publication in Israel, ranked the 50 most promising private Israeli startups. Image credit: Kosher OC Magazine.

10 Startup Survival Tips in the Age of the Platform

Startup Professionals Musings

Every startup, as well as mature business, needs to learn as much as possible from Amazon, Apple, Facebook, and Google, who have set the standards for fast growth and success in today’s business world. entrepreneur startup gang of four age of the platform business

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Printmotor provides entrepreneurs with an API for printed goods


While Printmotor isn''t inventing the wheel, it''s a startup that helps other people get into entrepreneurship which makes it a good thing in our book.

Top 120 Startup Posts for 2010


Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc. Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - Forum December 9th Lineup - Startup Houston , November 27, 2010 When to step on the gas and go for it?

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Startup Hiring: The 10% Solution

Startup Hiring: The 10% Solution. How can your startup compete with that? The site just launched a recruiting service for startups, where it asks companies to state how much salary and equity theyre offering to employees - and Ravikant says he still sees a "huge disparity" in the range.

Products that help power online marketplaces

Version One Ventures

You’ll see that most of these tools are relevant and useful to any software startup, and not just marketplace companies. News 1099 API B2B Marketplace Shippo ToolsAs you’re building your marketplace, consider which tools and technology to leverage.

Startups – Integrating Security Mindset and Processes Early


The Lean Startup.”. He was the founder of 2 technology based startups before throwing himself into cybersecurity and penetration testing. Thinking Aloud business advice cyber security Quan Heng Lim security startup adviceby Quan Heng Lim, Cyber-Operations Consultant at Horangi.

Cyber Threats Startups Need To Watch Out For In 2015


2014 will be remembered for many reasons, one of them being the rise of cyber crime by sophisticated hackers who managed to breach startups, international corporations, and government agencies to steal sensitive data , inject malware in corporate servers, and cause other types of damage.

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RWW Recommends: The Startup Toolkit

RWW Recommends: The Startup Toolkit. Startups face a lot of challenges, but putting together the tools and infrasture they need to get up and running shouldnt be one of them. And theyre all just the right size for startups. What are your favorite startup tools?

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From Memorializing the Day to Driving Success

The Product Guy

On Modular Innovation… [link] Honor those with the right API. Filed under: weekend reading Tagged: api , calendar , creativity , design , modular innovation , pricing , product , startup , user experience , ux. Every week I read thousands of blog posts.

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Indoor Location startups innovating Indoor Positioning

Don Dodge on The Next Big Thing

Lots of startups are going after this market too. Many of these companies are technology providers aspiring to be ILPS platforms with APIs for application developers. New startups will emerge and rocket to leadership as the Indoor Location & Positioning System market develops.

32 Questions Developers May Have Forgot to Ask a Startup Founder


Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. SEO for Startups )? What are your key Startup Metrics ? What special data, content, APIs, etc.

Service discovery in conversational commerce – might not work for startups

The Equity Kicker

Not good for startups. For conversational commerce services to work, not only do the APIs to the messaging services need to be open and the discovery problem solved, payments needs to be licked as well. Startup general interest

Amazon’s Maps API now available to all developers, becomes part of Mobile App SDK

The Next Web

Amazon on Tuesday announced the release of its Maps API, now out of beta and integrated into the Amazon Mobile App SDK. The Amazon Maps API has two core features: Interactive Maps: You can embed a Map View in your app for customers to pan, zoom and fling around the world.

Plaid Wants to Do the Heavy Lifting in Fintech

Inc Startups

Using its powerful APIs, Plaid is bridging financial institutions and data to innovative technology, making finance working faster and better. Startup

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Why Your Startup Hasn’t Gotten Funded


Startup funding is largely driven by The Golden Rule: He who has the gold, makes the rules. Let’s face it, the rules for getting a startup funded at the seed stage aren’t very clear. If you are a hacker or hustler and want to build a startup without wasting time, continuing reading.

From the Shape of Grids to the Latest MI Milestones

The Product Guy

On Starting Up… [link] Anticipating the most common startup problems is a good start. Filed under: weekend reading Tagged: api , design , grid , milestone , modular innovation , product , startup , user experience. Every week I read thousands of blog posts.

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From Crazy Purple to Statups and People Afar

The Product Guy

On Starting Up… [link] Trick out your startup with the increasingly popular remote employee. On Modular Innovation… [link] Hub of the modern startup is now Modular Innovation. weekend reading api design modular innovation product purple remote startup user experience ux

Your startup needs a pre-launch signup landing page

47 Hats

[After last week's post on A prelaunch page for your startup , Josh Ledgard of KickoffLabs reached out to point out his alternative. Build your own site and use our viral API.

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From Sketchy Trends to Running Away with Fitbit

The Product Guy

On Starting Up… [link] Measure the success of great startups. Filed under: weekend reading Tagged: api , design , fitbit , measure , metrics , modular innovation , product , sketch , startup , user experience. Every week I read thousands of blog posts.

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JOBS bill passes – New era for startup funding starts now.

47 Hats

If you’ve founded a startup, or are thinking of founding a startup, your API to OPM (Other People’s Money) just got earthshakingly easier to use. As for startups, those who go through portals, can crowdsource up to $2 million a year. And for all the non-tech would-be startup founders, no, you can’t use this kind of stock to pay for your Facebook clone – you can’t own crowdsourced stock in a company you work for.

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From Dispersed Creativity to Monetizing with Modular Innovation

The Product Guy

Filed under: weekend reading Tagged: api , creativity , design , food , modular innovation , monetize , product , remote , startup , user experience , ux , yellow. weekend reading api creativity design food modular innovation monetize product remote startup user experience ux yellow

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From Living the Experience to Popping the Modal

The Product Guy

Filed under: weekend reading Tagged: api , appmakr , creativity , customer , design , minimal , modal , modular innovation , popup , product , sdk , startup , user experience , ux. Every week I read thousands of blog posts. For your weekend enjoyment, here are some of those highlights.