article thumbnail

9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. says Dan McGinn, president of a research and strategy consultancy in Arlington. Social media links have an influence.

article thumbnail

How a Small Business Can Compete With the Big Guys at SEO

Up and Running

If you are a local business, you’ve got a better chance of standing out for “credit card processing Arlington Heights” than “credit card processing Chicago.” Terms with high-conversion potential are vastly more cost effective. Just make sure your more narrowly defined geography has a decent amount of search volume.

SEO 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Finding a Technical Cofounder

startupbaltimore.org

Get involved in social media. There’s still tons of work to do in building up a robust environment for Internet companies here. For some ideas, see these lists of projects that I’d like to see someone taken on. You want to scale up your search to form as many friendships with software people as possible.

article thumbnail

Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

Even though social media and the Internet rule, customers make purchase decisions using a combination of old media, new media, and conversations with friends and family. (To The jury is out on social media’s influence on buying decisions. Social media links have an influence, too.

Customer 132
article thumbnail

24 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

After thinking about how much I enjoyed helping her business grow and learning all I could about business structure, marketing, SEO and social media to name a few, I decided to take these new skills and help other small business owners. The life of entrepreneurship is definitely overly glamorized on social media.