Remove Article Remove Charlotte Remove Lean Remove Partner
article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Execute a quick Google search for “chipotle admits to using GMOs” and you’ll find a list of critical articles and lawsuits levied against the fast-food mega-chain. Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning.

Marketing 162