Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 244

Marketing Entrepreneur Technical Review Social Media 244

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110

Marketing Product Audience Equity 110

Up and Running

OCTOBER 13, 2021

During the last few years, marketers have turned toward more personalized experiences to win customers over. What is personalized marketing? Personalized marketing is when a business delivers individualized content to current and prospective customers. Why is personalized marketing effective?

Customer 118

Customer Marketing Artificial Inteligence Technical Review 118

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign CTO Marketing Social Media 149

The Startup Magazine

AUGUST 16, 2021

You want to grow your business, but marketing your freelance business can be a struggle. There are many digital marketing tools that help to build your business and land your dream clients. Another form of marketing in the old days was sending out a mailshot. It’s one of the most basic digital marketing tools.

Technical Review 167

Technical Review Marketing Social Media Email 167

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. Remember, no product marketer is an island.

Product 127

Product Marketing B2B Technical Review 127

The Startup Magazine

AUGUST 27, 2020

When it comes to pushing a product, service, or website online, it doesn’t get much more important than SEO marketing. What would help digital marketers identify keywords to target, or understand what particular backlinks work well for a given site? So what exactly can be done about this? Let’s take a look. Key features. Pros and Cons.

SEO 121

SEO Technical Review Product Marketing 121

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

The Startup Magazine

OCTOBER 15, 2020

The ways in which you can market and promote are constantly growing. These can also depend on how active you want to be within your online marketing campaigns. Looking at your business goals and target audience can help you choose what form of marketing will best serve you. Clickable Ads. The premise here is simple.

Marketing 90

Marketing Social Media Advertising Audience 90

The Startup Magazine

SEPTEMBER 12, 2022

In this article, we’ll show you five simple ways to leverage the power of Google Ads to boost the online presence of your local business. With these tricks, you’ll be able to establish a strong local marketing campaign and reach out to your community. The goal of local marketing is to get customers to engage with your store in person.

Marketing 105

Marketing Campaign Software Review Community 105

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

crowdSPRING Blog

JANUARY 28, 2019

And, as all business owners know, marketing is an important part of your business. So, when you’re looking at the big picture, marketing is bound to come up. But, your time is limited and unless you’re an experienced marketer or have a marketing team, marketing is a constant challenge. Marketing Profs.

Small Business 106

Small Business Marketing Social Media SEO 106

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 10, 2022

Many years ago I coined the phrase “Pillar Article” or sometimes called, “Pillar Content” or “Pillar Post“, to describe how to create great blog content. The post Content Marketing 2.0: How To Create Pillar Articles In Today’s New Media Obsessed World appeared first on Yaro.Blog.

Media 97

Media Marketing Community 97

Duct Tape Marketing

AUGUST 18, 2021

How AI Is Impacting The Marketing Industry written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Araks is the director of marketing at 10Web. What is 10Web? Who is it for?

Marketing 101

Marketing Technical Review Hosting Channel 101

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 80

B2B Marketing B2C Community 80

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

SEPTEMBER 17, 2018

In the world of data-driven marketing, more and more tasks require a bit of coding. Which programming language should marketers learn? In this article, I’ll answer all these questions and provide an overview of the four most popular languages for digital analytics professionals. JavaScript. Who should choose which one?

Programming 134

Programming SQL Marketing Analytics 134

The Startup Magazine

JUNE 24, 2020

While you might feel that getting the word out is easy, it requires an entirely different marketing “mind” and skillset to generate lasting and sustainable growth for your business over the course of years. Integrated Marketing Growth. Photo by mentatdgt from Pexels. Strategic Experience. Relationships and Referrals.

Marketing 144

Marketing Social Media Media Developer 144

The Startup Magazine

APRIL 21, 2024

The global events and exhibition market is $54.3 In this article, we will look at some ways to incorporate immersive technologies in trade shows. According to a ScienceDirect article, gamification has the power to catalyze transformation and drive engagement. AR has long been known for effective marketing.

Audience 105

Audience Technical Support Technology Networking 105

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. ConstantContact.com.

Email 94

Email SMS Marketing Channel 94

The Startup Magazine

OCTOBER 19, 2020

Marketing is one of the essential sources to intensify the rate of consumers for any business. Marketing generally includes advertising a company or products via media and other sources. In the latest scenario, digital marketing is not an innately novel concept while considering it through a marketing prism.

Social Media 112

Social Media Technical Review Marketing Social Network 112

Duct Tape Marketing

DECEMBER 22, 2020

2021 Trends for Small Business Marketing Consultants written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch . In this episode of the Duct Tape Marketing Podcast , I am expanding on the theme of the trend I started last week. Trends for 2021 for Small Business Marketing Consultants.

Small Business 93

Small Business Marketing Technical Review SEO 93

Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

YoungUpstarts

OCTOBER 5, 2017

Because Millennials participate so much of their daily lives online — from communicating with friends to reviewing restaurants — they represent a hugely lucrative market for brands. Millennials shop online more than Gen X’ers and certainly more than Baby Boomers, making them an obvious target market for ecommerce platforms.

Marketing 150

Marketing eCommerce Technical Review Social Media 150

Steve Blank

FEBRUARY 13, 2024

A version of this article previously appeared in Fortune. But the product/market fit of this first iteration is a swing and a miss. Marketing and capital expenses (new factory, high R&D expense) were predicated on consumer-scale sales. The product is an amazing technical tour de force. would want to use it.

Search 256

Search Marketing Forecast Burn Rate 256

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. More people than ever are using social sites, which is good news for social media marketers.

Social Media 142

Social Media Media Developer Marketing 142

Women Entrepreneurs Can

FEBRUARY 23, 2024

Marketing has transformed from what it was back in the day to reflect modern customer behavior, and it continues to change as humans are dynamic. As digital channels continue to dominate the marketing sphere, it’s crucial to focus on strategies that engage, captivate, and build lasting connections.

Marketing 40

Marketing Social Media Video Audience 40

The Startup Magazine

DECEMBER 22, 2020

Every organization built for growth and market influence should include Wikipedia in its strategic plan. The first step–a conscious decision to be included and a commitment to meet the stringent quality, market and social impact standards the Wikipedia community upholds. Facts only in Wikipedia articles! No modifiers!)

Entrepreneur 169

Entrepreneur Cleveland Portland Wiki 169

The Startup Magazine

JULY 20, 2018

If you need to hire a marketing agency to promote your startup, how do you choose one? Pick an agency that has a good process for coming up with a marketing strategy. How do marketing agencies come up with marketing strategies? If a marketing agency isn’t good at what they do, then they will leap straight into tactics.

Marketing 80

Marketing Startup Web Development Demand 80

The Startup Magazine

DECEMBER 18, 2018

One way to do that is to have a team that takes care exclusively of writing your articles and producing your videos. Content creation is not something that you should do on the side unless you want half-baked articles with less than ideal arguments and propositions.

Social Media 91

Social Media Marketing Algorithm Web Development 91

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. In this article, we’ll look at both disciplines, explaining what they are and when they’re best used. Account-based marketing is a team sport. A higher ROI than any other type of marketing.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Customer 261

Customer Marketing Harvest Advertising 261

The Startup Magazine

SEPTEMBER 4, 2020

While you might feel that getting the word out is easy, it requires an entirely different marketing “mind” and skillset to generate lasting and sustainable growth for your business over the course of years. Integrated Marketing Growth. Photo by mentatdgt from Pexels. Strategic Experience. Relationships and Referrals.

Marketing 100

Marketing Social Media Media Developer 100

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team.

Marketing 109

Marketing Social Media Non-Compete Audience 109

The Startup Magazine

FEBRUARY 1, 2023

No matter the terminology you use — pre-landers, presell pages, or gateway pages — website bridge pages are a valuable marketing tool that helps qualify leads, rather than simply converting any visitor who discovers a landing page. Using lead qualification as part of your marketing plan can greatly benefit you. Lead magnets.

Advertising 156

Advertising Finance Technical Review Conversion 156

YoungUpstarts

FEBRUARY 8, 2023

by Charulatha Velumani Microsoft Dynamics Consulting can provide a wealth of benefits to advertising and digital marketing agencies. By leveraging the powerful capabilities of Microsoft Dynamics 365 CRM, these agencies can streamline their operations and gain a competitive edge in the market.

Advertising 246

Advertising Marketing Operations 246