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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Conversely, a high-end fashion ecommerce store runs Facebook Ads. How to calculate ecommerce customer acquisition cost.

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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. Analytics — An Essential Role in Trends Analytics, without a doubt, also play an essential role in trend watching: when you notice your competitors doing something new, you want to try it yourself and test it with your audience.

eCommerce 185
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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. Physical-World Ecommerce. These two marketing and publishing platforms, respectively, allow for a more intimate relationship between creators and their audience.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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3 Successful Strategies Used By a Reputable Reputation Management Agency

The Startup Magazine

Social media is an amazing way to connect to your target audience, and it’s also a helpful resource for B2B communication. . Even if you purchase that product from Amazon or another eCommerce store, checking out the manufacturer’s website is a great way to see if this is a product you actually want to buy. . SEO Strategy.

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Why And How Your B2B eCommerce Start-up Should Work On Having A Strong Sales Team

YoungUpstarts

We spoke to Gogoprint about customer acquisition processes, and in particular the importance of sales teams for B2B-oriented e-commerce. However, if you’re a B2B e-commerce start-up, a well-oiled sales team has the potential to contribute strongly to your bottom-line. This is especially true if you are gunning for fast growth.

B2B 170
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. Positioning is the reason ConvertKit wins with creators, while Drip is favored in the SaaS and ecommerce market.

Marketing 110