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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Personalize the buyer journey with email marketing 5. Customer acquisition is concerned with the actions taken to nurture customers towards a purchase, like emailing a coupon or showing targeted ads (e.g., A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers.

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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

Campaign 111
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Cold email and referrals have often been quite effective. I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience. Data sources include the publications, competitors, influencers, podcasts, and communities that your audience engages with the most.

Audience 127
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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] And the quickest way they're gonna get that is actually joining the community versus calling a company's social, uh, customer service line or submitting an email or so forth. Are B2B communities B2C? Like this show? Duct Tape Transcript.

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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

Most of your audience arrives on your site aware of what they need to fix. Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. The same applies to instructions that rely on opaque, catch-all terms: “Segment your audience based on key factors.”

Analytics 161
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How B2B Brands Can Generate More Website Traffic

YoungUpstarts

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Never forget that pleasing an algorithm can often mean that you forget your actual audience. Email Campaigns: Dos and Don’ts.

B2B 115