Audience, Business Model and NPV

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Audience

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NPV

Why (and How) Optimizers Should Take Advantage of User State Models

ConversionXL

AUGUST 10, 2016

.” Yet, we continue to see businesses pushing leads through doors, pushing customers through funnels… just hoping that they’ll create a high quality, engaged audience by accident. A high quality, engaged audience is anything but accidental. In this case receiving 6 texts has a PPV of 26% and an NPV of 93%.

NPV

NPV Metrics Retention San Francisco

How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA

CPA Retention Viral Acquisition

StartUpRoar

Why (and How) Optimizers Should Take Advantage of User State Models

How to create a profitable Freemium startup (spreadsheet model included!)

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