crowdSPRING Blog

JULY 19, 2018

Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Charlotte’s Web: Brand Perception. Brand perception is how your audience perceives your brand. The Stanley brothers – founders of Charlotte’s Web – know this well.

Charlotte 61

Charlotte Design Ghana Web 61

crowdSPRING Blog

JULY 19, 2018

Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Charlotte’s Web: Brand Perception. Brand perception is how your audience perceives your brand. The Stanley brothers – founders of Charlotte’s Web – know this well.

Charlotte 48

Charlotte Design Ghana Web 48

crowdSPRING Blog

DECEMBER 13, 2018

Does your brand resonate with your intended audience? No matter how well your brand identity supports your business strategies, or how consistent it is, if it fails to connect with your audience, then your brand identity is not doing its job. Western audiences read from left to right. Picking the right colors for your brand.

Marketing 162

Marketing Charlotte Naming Design 162