5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It
ConversionXL
OCTOBER 21, 2014
Many ads, like banner ads, or pre-rolls, interrupt the audience; these are message-centric ads. Isn’t it a bit daft to think of conversion as a series of linear steps that occur during a single visit? Does the funnel begin on the clickthrough to the site? And even if it is valid, when do you begin measuring it?
113 
Let's personalize your content