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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

Next time you come across a new trend, stop and ask: Does this make sense for ‘my’ target audience? What if they were holding back your conversion rate? To help you fix these leaks in your conversions, I’ve listed some eCommerce trends that might be a liability to your website. And probably lost conversions too.

eCommerce 125
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails? If they had simply started sending the e-newsletter on Tuesdays without A/B testing the send day they would have missed out on conversions.

Campaign 111
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What to Know About Banner Advertising

The Startup Magazine

When you’re using Google Ads to set up a remarketing campaign, you’ll first start by defining your audience. For example, maybe you set up an audience based on people who have visited certain pages on your site. . You can also set up something known as audience member duration, which is the number of days your ads will follow a user.

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Actionable SEO Tactics for B2B Startups

Austin Startup

Local SEO If your organization provides a service or product that caters to a local audience, you’ll want to maximize online exposure to drive these prospects to your website and aim to convert them into customers. Continue reading to learn some actionable SEO tactics for B2B startups.

B2B 62
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Three Hard Truths About A/B Testing

ConversionXL

Conversions low? Well run a test and increase your conversions by 12433%! Most split test “fail” in the sense that they won’t result in a lift in conversions (new variations produce either no change or perform poorer). Conversion optimization is a process. It’s easy! Thomas Alva Edison, inventor.

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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike Blumenthal (01:59): So Google just today announced that 40% of their audience, younger audiences don't even come to Google search anymore because they prefer the visual nature of TikTok. Obviously ignoring 75% of your conversions. We're not talking about visibility or talking about conversions. It is a mistake.

Search 77
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Knowing your customer is key to conversion rate optimisation

The Equity Kicker

Conversion rate optimisation is a hot topic these days. Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete. We’re looking at an arms race here.