article thumbnail

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

. + Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis. Onsite Behavior Key Metrics Analysis. If you are in Croatia, you might not have very good CI data for your country (you'll have to make do with relaxing on your world-class beaches that are the envy of the world!). Similar reasons.

Metrics 60
article thumbnail

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I've also spoken about own vs. rent in context of audiences. You rent audiences on TV, Magazines, Search, Display, etc. You own audiences on your email lists, on forums you host etc. Audiences and platforms, two places to bring our own and rent lens. Before we go on, a quick word on the word own. " #OMG #WTH.

article thumbnail

Create High-Impact Data Visualizations: Nine Effective Strategies

Occam's Razor

I can’t stress this enough: Don't try to earn your performance review from the client/audience. Spare your client/audience – show them the simplest manifestation of your brilliant insight, with the NACR criteria applied. UK, Romania, Bulgaria and Croatia. Earn it from your boss. Cyprus and Ireland. So on and so forth.

Analytics 124