Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. We’re not shotgunning emails to the masses, and 150-300 per week is a list you can curate. The strategy in a nutshell.

Curation 44

Curation Lead Generation Technical Review Email 44

Austin Startup

APRIL 17, 2017

Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Duct Tape Marketing

APRIL 11, 2022

Shorten the sales cycle A strong referral program can significantly shorten the sales cycle. Referred leads were likely sent to you from someone you trust, so you can skip the know, like, and trust stages and jump straight to the try stage. A partnership between wedding caterers and florists.

Programming 86

Programming Small Business Advisory Board B2B 86

ConversionXL

JUNE 2, 2022

Sales finds aligned accounts and works with marketing to create customized journeys. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Step 3: Analyze your audience to build strong connections.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

MARCH 3, 2017

It may reach a lot of audiences, or it may reach none. The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. They translate into the kind of buzz your content has created amongst the audience. What is its consumption rate?

Marketing 28

Marketing Metrics Clickthrough Analytics 28