Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed. Twitter Giveaway].

Marketing 72

Marketing Social Media Sales Media 72

Duct Tape Marketing

JUNE 19, 2012

There was a day when the press release did a lot of the work in generating actual media coverage for a firm announcing a new product, acquisition, award or some other newsworthy milestone. Publishing a consistent stream of press releases as a tool to announce and distribute news is a proven lead generation tactic right now.

PR 65

PR SEO Social Bookmarking Distribution 65

Duct Tape Marketing

MAY 21, 2012

As I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. Ironically, the best groups for lead generation are those that don’t tolerate blatant self-promotion.

Lead Generation 70

Lead Generation Curation Networking Social Network 70

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. In fact, a study by Harvard Business School found that 79% of companies don’t feel as though they’re effective users of social media for marketing purposes. But most of all, none of this is social.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. In fact, a study by Harvard Business School found that 79% of companies don’t feel as though they’re effective users of social media for marketing purposes. But most of all, none of this is social.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. In fact, a study by Harvard Business School found that 79% of companies don’t feel as though they’re effective users of social media for marketing purposes. But most of all, none of this is social.

Social Media 126

Social Media Media Marketing Database 126

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. In fact, a study by Harvard Business School found that 79% of companies don’t feel as though they’re effective users of social media for marketing purposes. But most of all, none of this is social.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. In fact, a study by Harvard Business School found that 79% of companies don’t feel as though they’re effective users of social media for marketing purposes. But most of all, none of this is social.

Social Media 69

Social Media Media Marketing Database 69

Duct Tape Marketing

JUNE 22, 2021

How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing. With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. .

Social Media 95

Social Media Media Curation Audience 95

Duct Tape Marketing

JUNE 6, 2018

I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. A fourth is curated from other sources, a fourth is aimed at meeting our business goals, and about a fourth is just people, culture, goofy stuff.

Social Media 75

Social Media Media Marketing Curation 75

Duct Tape Marketing

NOVEMBER 30, 2017

I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. A fourth is curated from other sources, a fourth is aimed at meeting our business goals, and about a fourth is just people, culture, goofy stuff.

Social Media 70

Social Media Media Curation Lead Generation 70

Duct Tape Marketing

APRIL 28, 2017

5 Powerful Use Cases for Social Advocacy & How You Can Get Started written by Guest Post read more at Duct Tape Marketing. Over 50 million businesses now have a Facebook page and are actively reaching out to their target audience. Lead generation & sales. They are likely to be connected with more prospects.

Social Network 50

Social Network Distribution Curation B2B 50

Duct Tape Marketing

AUGUST 17, 2017

Online behaviors, for example, their preferred social network, content types (video, text, audio), frequency, and duration. If you aren’t, you can use search engines to find what experts are already sharing, and curate the best available strategies into a coherent piece of content. Monitor the responses from your audiences.

Social Media 67

Social Media Syndicate Syndication Matching 67