Duct Tape Marketing

AUGUST 23, 2023

Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. The influencer is gone, the community is gone because it's not a community, it's an audience. So that is the third thing.

Community 53

Community Kuwait Cofounder Bootstrapping 53

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics Analytics Lean Churn Rate 156

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

crowdSPRING Blog

JULY 11, 2018

Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media. Virtually anyone can be an influencer if they have the right qualities and an audience that follows them. How can influencer marketing benefit your business?

Marketing 62

Marketing Software Review Social Media Audience 62

crowdSPRING Blog

JANUARY 28, 2019

And, they write with that audience in mind. Their marketing content features articles on marketing to millennials, email marketing, social media marketing, branding, SEO and organic marketing, metrics and analysis, and the list goes on. This blog curates quality content for entrepreneurs of all kinds. Look no further.

Small Business 106

Small Business Marketing Social Media SEO 106

crowdSPRING Blog

JULY 11, 2018

Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media. Virtually anyone can be an influencer if they have the right qualities and an audience that follows them. How can influencer marketing benefit your business?

Marketing 48

Marketing Software Review Social Media Audience 48

YoungUpstarts

OCTOBER 2, 2014

It brings in traffic, educates your audience, and gives them something they want to subscribe to. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 256

Social Media Media Product Conversion Ratio 256

Up and Running

FEBRUARY 15, 2021

This can help give you ideas on how to get your brand in front of your target audience. Understanding what stage your audience is at and what their expectations are can help you better curate your messaging. By doing this, you’ll gain a better understanding of who your audience is and how you will reach them.

Marketing 149

Marketing Social Media Channel Audience 149

Startup Lessons Learned

NOVEMBER 27, 2013

Steven at 6:45 describes a useful distinction between customers, users and audiences, where these may be competing as well as overlapping interests. As a counterpart to the question of how to create and test an MVP, Steven and Diane discussed how to use metrics to measure progress. It''s humanly impossible.

Lean 165

Lean San Francisco Cofounder Programming 165

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers. This is not trial and error.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Up and Running

AUGUST 28, 2018

Ultimately, no matter which type of business plan fits your practice’s needs the best, remember: keep it short, know your audience, and don’t be intimidated. Milestones and metrics that you’ll need to hit to be viable. Milestones and metrics. Who needs the services you provide. Strategic partnerships or alliances.

Business Plan 72

Business Plan Technical Review Exit Strategy Oregon 72

Up and Running

OCTOBER 30, 2017

This article is part of our “ Business Startup Guide ”—a curated list of our articles that will get you up and running in no time! Evaluate your target audience. Milestones and Metrics. People often ask us for a list of steps they can use to start their own business. Validate your business idea by creating a pitch page.

Venture Capital 166

Venture Capital Business Plan Limited Liability Company Finance 166

Up and Running

NOVEMBER 12, 2018

Lots of new box companies have trouble ironing out the kinks in their process: their customer can’t easily unsubscribe, their boxes just aren’t exciting or well-curated, and more. The SAM for our example might be men with curly hair because you curate products specific to that style. Any of these can lead to failure. Future plans.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

AUGUST 2, 2017

And, because the traditional publishing industry has one core metric—sales—that inevitably becomes their focus as well. When many authors think about their goals, they immediately jump to traditional publishing metrics: sales, reviews, or even revenue. How does a book get you attention? Melissa had other plans. What would they say?

Viral 88

Viral Video Metrics Non-Compete 88

crowdSPRING Blog

DECEMBER 7, 2016

But successful content marketing must go beyond simple vanity metrics. Great content marketing is not about curating other people’s stuff. I try to break out of the “industry” bubble and originate new research as opposed to just curating other people’s stuff. They should also create characters your audience will like.

Marketing 48

Marketing Thailand Curation B2B 48

Austin Startup

DECEMBER 20, 2010

“However, given the overwhelming number of conversations coming in from all directions all at once, it’s often impossible to focus a lens on the ones that are most relevant for a given time, place, audience and outcome. The future is in finding relevance, curating for context, and syndicating this to the right audience at the right place.

Curation 118

Curation Austin Cofounder Ruby 118

David Teten

AUGUST 3, 2011

Algorithmic Content Curation. There was consensus among the panel that strictly algorithmic content curation lacks the je ne sais quoi of human discretion. Complete Discussion Notes: Discussion prompt 1: “Only human curation can deliver real time content that is relevant to people.”

Analytics 60

Analytics Curation Algorithm Metadata 60

Duct Tape Marketing

JUNE 9, 2017

Lead conversion is a daunting task and metric for marketers. A good social automation tool like DrumUp can help manage multiple social accounts , and reach and convert more of your target audience. Automation need not necessarily be expensive, contrary to popular beliefs. Most of this software offer affordable monthly subscriptions.

Conversion 61

Conversion Marketing Social Media Lead Generation 61

The Next Web

MAY 4, 2013

The first and most important metric to watch out for is the percentage of listings that lead to transactions within a certain time period. Merely increasing the number of buyer and seller sign-ups doesn’t serve a purpose unless this metric starts rising. Matching: Curation of products/service. Image credit: Getty Images.

Curation 128

Curation Clickthrough Metrics Matching 128

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR. My target audience was actors – so that was an easy key word.

Naming 152

Naming India Chicago Entrepreneur 152

Up and Running

SEPTEMBER 11, 2014

The key takeaway for me was that while organic reach is certainly an important metric on Facebook, it is not the only one, and it may not even be the most important one to track and build a strategy around. Share external sources / curated content. The optimal times for posting your content varies by Facebook audience.

Algorithm 83

Algorithm Social Media Metrics Analytics 83

ConversionXL

JUNE 2, 2022

ABM teams then began curating content and tagging it by use case, industry, and persona. Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. If not, they drop out.

Customer 98

Customer Marketing Channel Acquisition 98

Brandanew

APRIL 25, 2016

Depending on the audience you’re targeting focus on channels that will convert. Curate content. Here’s your guide to content curation. Don’t fall for every vanity metric out there. Here’s my advice on how to find help and also how to conserve your resources while you’re at it!

Marketing 100

Marketing Curation Channel Small Business 100

ConversionXL

AUGUST 18, 2021

Allowing your employees to represent your brand online not only empowers them to be more than just a part of the team, it can also be a great way for your business to reach new audiences. Setting up a culture of employee advocacy. The next step is to set specific goals and objectives for your advocacy policy.

Social Media 117

Social Media Employee Media Programming 117

entrepreMusings

JANUARY 30, 2011

The future is in finding relevance, curating for context, and syndicating this to the right audience at the right place. The value is in how to aggregate, curate, display relevant content, create participation around the conversation, and analyze how it drives real business metrics. Is there real value in that data?

Social Media 47

Social Media Curation Syndicate Syndication 47

Up and Running

AUGUST 20, 2018

This article is part of our “ Business Planning Guide “ —a curated list of our articles that will help you with the planning process! They use a plan to reinforce strategy, establish metrics , manage responsibilities and goals, track results, and manage and plan resources including critical cash flow.

Business Plan 119

Business Plan Technical Review Lean Forecast 119

Up and Running

OCTOBER 3, 2017

This article is part of our “Business Planning Guide” —a curated list of our articles that will help you with the planning process! Keep things as brief as possible and entice your audience to learn more about your company. Key Metrics. Editor’s note: We’ve updated this article for 2017. Opportunity. Competition.

Business Plan 134

Business Plan Balance Sheet Forecast Lean 134

crowdSPRING Blog

JULY 24, 2018

Using Custom Audiences and you can import an existing list of user emails and then hone in on a very specific subsection of people using Facebook Audience Insights. That makes Facebook Audience Insights a powerful tool in creating targeted ads. Cost: Facebook Audience Insights and Custom Audiences are free.

Social Media 51

Social Media Marketing Analytics Audience 51

YoungUpstarts

NOVEMBER 10, 2020

Audience A + Audience B. Next, you segment your audience into two groups. Audiences: Who do you want to see your ad and why? Not sure which image resonates the best with audiences? Split testing works like a poll as the audience votes with clicks and reactions. Plan how many ads to run per audience.

Utah 246

Utah Campaign Audience PPC 246

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

crowdSPRING Blog

JULY 24, 2018

Using Custom Audiences and you can import an existing list of user emails and then hone in on a very specific subsection of people using Facebook Audience Insights. That makes Facebook Audience Insights a powerful tool in creating targeted ads. Cost: Facebook Audience Insights and Custom Audiences are free.

Social Media 48

Social Media Marketing Analytics Audience 48

Up and Running

NOVEMBER 4, 2015

Simply build the survey and send it out to your audience. It puts everything in one place with an easy to follow user interface, works with Facebook, Twitter, Google+, Instagram, YouTube, Tumblr, and WordPress, and has incorporated analytics so you can stay on top of your metrics. Online survey forms. Project management software.

Curation 60

Curation Finder Startup Social Media 60

Duct Tape Marketing

JUNE 7, 2015

You could have all of the website visits in the world, but unless you have an opportunity to nurture those leads and convert sales, those metrics are just hollow numbers that may not affect your bottom line. It just takes a bit of time to curate and load into an email blast, and you’ve got a valuable piece of content for your audience.

Lead Generation 28

Lead Generation Widget Curation Email 28

ConversionXL

MAY 14, 2019

This post shows you: How to set up your YouTube account and Ads campaign; How to identify your target audience for YouTube Ads; Keys to successful YouTube Ads campaigns; Measurement and attribution for YouTube Ads. Maximum CPV is used mostly for bottom-of-funnel ads and a narrowly defined target audience. Custom intent audiences.

Campaign 133

Campaign Audience Channel Metrics 133

Duct Tape Marketing

JULY 7, 2017

It’s about telling stories that engage your audience over time. Indeed, “content marketing is a long-term strategy, based on building a strong relationship with your target audience,” notes Neil Patel in a step-by-step guide , “by giving them high-quality content that is very relevant to them on a consistent basis.”.

Marketing 58

Marketing Social Media Curation Audience 58