How Audience Testing Can Help Ensure The Success Of Your Business Name

YoungUpstarts

This is called audience testing, and it is a vital step in the business naming process. In this article, you will learn about how to best use Audience Testing to validate your business name ideas. What is Audience Testing in Naming and Why is it Important?

Know Your Audience: The Power Of Human-Centered Content

YoungUpstarts

Your customers are humans — right? So as much as you might want to create beautiful content written for a human audience, it can seem that economics favors the robots. Remember who your audience is. Give your audience something new, useful and/or interesting. .

Optimizing Website Content For An International Audience

YoungUpstarts

business owners who conduct their businesses internationally often make the mistake of seeing their websites only from their US audience’s perspective. Alternatively, there are several things that you can do to optimize your website for an international audience. by Lewis Robinson.

10 Questions to Help You Figure Out Where Your Audience Gets Their Information

YoungUpstarts

Developing and deploying content in a way that’s consistent with how your audience finds their information is an important step in increasing your content marketing ROI. Stiff Avatars versus Organic Audience Research. Asking The Right Questions to Build Deeper Audience Profiles.

5 Ways to Supercharge Your Custom Audience

Duct Tape Marketing

5 Ways to Supercharge Your Custom Audience written by Guest Post read more at Duct Tape Marketing. If you don’t upload a custom audience to your Facebook ads, pack your bags, leave, and forget about Facebook advertising. What Is a Custom Audience?

Engage Your Audience With Good Small Business PR Content

Rembrandt Communications

But, before you send out your press release, are you sure it engages media members and potential customers? You also need to provide value to your audience throughout the entire document: Why will they care about your news? How can you talk about these unique insights while still providing valuable information to your audience? Then, you’ll add more value to your news and engage customers to find out more. Where can customers get more information immediately?

How to Use CRM for Audience Segmentation

Duct Tape Marketing

How to Use CRM for Audience Segmentation written by John Jantsch read more at Duct Tape Marketing. All customers today are looking for a highly personalized experience. When you’re running a successful business with hundreds or thousands of customers, though, it is impossible to make your audience feel special if everyone is getting the exact same messaging. That’s where audience segmentation comes in. What is Audience Segmentation?

Engage Your Audience With Good Small Business PR Content

Rembrandt Communications

But, before you send out your press release, are you sure it engages media members and potential customers? You also need to provide value to your audience throughout the entire document: Why will they care about your news? How can you talk about these unique insights while still providing valuable information to your audience? Then, you’ll add more value to your news and engage customers to find out more. Where can customers get more information immediately?

Web Weaving – Utilising Digital Marketing To Ensnare A Wider Audience

YoungUpstarts

You want potential customers to stick to the web so they will browse and hopefully make a purchase, but first you have to lead them to your website. As we know all too well, in today’s digital age, simply creating a website and waiting for customers to come to you isn’t going to cut it.

The Art Of The Hollywood Hook: How To Grab An Audience In 8 Seconds Flat

YoungUpstarts

Be it a pitch to investors, a company presentation, or an advertisement, if you can’t catch the attention of your audience within eight seconds, you’ve already lost. Your audience is now hooked and asking, “Why and how did they get banned?”.

How to Build Trust With Your Audience

Duct Tape Marketing

How to Build Trust With Your Audience written by John Jantsch read more at Duct Tape Marketing. In my content, I often refer to the customer journey, or what I like to call The Marketing Hourglass , which includes the following stages: Know, Like, Trust, Try, Buy, Repeat and Refer.

Engage Your Audience With Good Small Business PR Content

Rembrandt Communications

But, before you send out your press release, are you sure it engages media members and potential customers? You also need to provide value to your audience throughout the entire document: Why will they care about your news? How can you talk about these unique insights while still providing valuable information to your audience? Then, you’ll add more value to your news and engage customers to find out more. Where can customers get more information immediately?

PR 100

Is Your Startup Doing Enough to Retain Customers?

The Startup Magazine

Customers are what makes a company profitable. Though it is appropriate to want to generate leads and reach a broader audience, if you’re not taking the time to invest in cultivating deeper relationships with each and every existing customer, your brand won’t go very far.

Making Your Marketing Strategy Optimized For Foreign Audiences

YoungUpstarts

You can reach a far wider audience without having to spend a fortune or commit lots of time. This is turn will improve the chances of your content reaching a global audience. These days, thanks to modern technology, businesses are able to compete on a global basis with far greater ease.

Advertising Advice That Will Help Define Your Target Audience

YFS Magazine

The first question I ask when I'm meeting with a new client is, Who is your target audience?" Grow Marketing & Sales advertising advertising campaigns ideal customers marketing target audience target market

5 Ways To Increase Facebook Ad Reach using Custom Audiences

Duct Tape Marketing

5 Ways To Increase Facebook Ad Reach using Custom Audiences written by Guest Post read more at Duct Tape Marketing. No matter what type of business you’re running, Facebook has an audience for you. Custom Audiences is one such amazing targeting feature.

Developing Content for Your Mobile Audience

Duct Tape Marketing

Developing Content for Your Mobile Audience written by John Jantsch read more at Duct Tape Marketing. Make sure you’re keeping best practices in mind when developing content for your mobile audience. Know your audience.

Priming your Audience with Targeted Ads with Mercer

ConversionXL

He uses his “Behavioral Funnel” technique to build custom audiences for Facebook and LinkedIn along with Google Analytics events to prime customers at the stages before becoming a lead. Are you sending the right ad to the right person at the right time?

How to Create Offline Activity Custom Audiences for Facebook Ads

Duct Tape Marketing

How to Create Offline Activity Custom Audiences for Facebook Ads written by Guest Post read more at Duct Tape Marketing. Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience?

6 Things Startup Businesses Can Do To Increase Their Instagram Audience

YoungUpstarts

If your account is doing well, you are making frequent posts, but you may have a difficult time finding your audience. Much like any new account on a social media platform, it takes time to grow your audience. Inform you current customers that you have an Instagram account.

Eight Reasons Why Your Subscription Model Customers May Be Jumping Ship

YoungUpstarts

If you can’t keep the customers who sign up with you, you’re going to quickly find yourself in trouble. I get calls all the time from clients struggling to retain new customers. It can get a potential customer over the credibility hump.

How to Reach Ideal Customers with Facebook Ads

YFS Magazine

Grow Marketing & Sales facebook Facebook advertising ideal customers marketing social media social media marketing target audienceAnybody can use Facebook advertising and generate business from it. It’s simply about learning how to do it, and taking the time to master the craft.

Customer Service Can Kill Your Customer’s Experience

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.

How to Choose Your Ideal Audience

Duct Tape Marketing

How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing. My guest for this week’s episode of the Duct Tape Marketing Podcast is Susan Baier, Founder of Audience Audit – “a little research company with big ideas.”

How To Deal With A Chronically Unhappy Customer

YFS Magazine

Once the perpetually aggrieved customer has latched on to you and begun their demands, it’s time to step away and get back to the business of serving those who appreciate and value your contributions.

Proof That Your Audience Is Online

VC Cafe

Let me guess -- you are reading this article because you doubt your audience is online? We feel delighted when customer service representatives instantaneously respond to our questions and challenges with an email or a tweet. Yes, Your Audience Is Online.

4 Effective Way To Keep Your Customers Coming Back

YoungUpstarts

There are many business owners who don’t realize that retaining customers is much more valuable than acquiring new ones. However, it’s possible that the cost of attracting a new customer is even higher. Offer Customers Loyalty Rewards or Incentives. Address Customer Complaints.

Simple Ways To Keep Your Customers Happy

YoungUpstarts

CRM is simply customer relationship management. You know the adage, “The customer is always right,” even when they’re not. The customer is the lifeline of any good business. Engage the Customer. Don’t forget to post regularly to keep your customers engaged.

How to Make an Animated Explainer Video That Resonates With Your Audience

Up and Running

Animated explainer videos are engaging and can help you create strong connections with current and potential customers. Adding graphics to highlight important data that may help transform seemingly boring and complicated numbers into something your audience can easily digest and remember.

How To Change Your Customer Message From Push To Pull

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story.

How to Grab Audience Attention at the Start of a Presentation

The Startup Magazine

Standard public speaking advice goes something like this: Practice your presentation, make eye contact with your audience and keep it snappy. Consider these six ways to grab audience attention at the start of your presentation.

9 Transaction Models Shape Your Customer Experience

Startup Professionals Musings

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. Aggregators delight customers by offering a vast array of products or services under the same experience.

3 Keys To Ensuring Your Next Customers Can Find You

YoungUpstarts

But your audience doesn’t know that, and convincing them you’re not like the hundreds of doppelgängers around you is the real challenge. It’s the art of entrepreneurship: attracting customers when they have countless other options.

Should You Focus on Your Target Audience or Building Your Brand?

The Startup Magazine

But, it seems that the most productive and most effective way to build a new business involves focusing on your target audience. Look at the details that you’ll use to identify your audience. Then determine how your customers are different.

Sole Traders: The Perfect Audience for Online Accountants

The Startup Magazine

It turns out that sole traders are the perfect audience for online accounting. Not having to worry about routine accounting tasks frees up the business owner to concentrate more on improving his or her own service to customers.

How Focusing On Only One Customer Can Change Any Business

YoungUpstarts

by Arjun Sen, president and founder of ZenMango and author of “ Customer Karma “ “Do good Karma and good Karma will come to you” was my grandma’s advice as I grew up in India. Hidden in that advice was the mantra for building lifetime relationship with customers.

How Startup Companies Can Attract And Retain Customers

YoungUpstarts

Your next question is: how do you get customers to see the value in what you’re selling enough to want a piece of the pie? Attracting new customers is a challenge every entrepreneur faces, but retaining their business is equally critical to the growth and survival of a business.

How to Write Copy for More Than One Audience on a Page

ConversionXL

When you’re putting together copy for a website you may not have the luxury of only having to speak to one audience. In fact, you may have multiple audiences you need to address. What if both audiences require equal attention? Two audiences get equal billing.

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, September 12, 2008 Andrew Chen: Growing renewable audiences Growing renewable audiences (a talk at O’Reilly Alphatech Ventures) | Futuristic Play by @Andrew_Chen Non-sustainable: In fact, I’ll describe press and blog traffic as “fool’s gold&# because of the associated emotions that it brings. These are things that if you get right, you can optimize your way into a big, sustainable audience.

The Power of B2B Data Sharing In Improving Customer Satisfaction

YoungUpstarts

What’s critical to understand is that looking beyond the walls of your business may bring the answers to the most glaring problems involving your customers. What’s more, complex value chains are required to bring products to the end customer.

B2B 153

Building an audience for first-time entrepreneurs

Hippoland

Yesterday, I wrote about my failure to attract an audience at my last startup Parrotview. Building an audience is hard and is a full-time job. This is really hard work, and it takes a while to build an audience with a blog. But it was a great way to get our first audience.

The 4 Secrets Of Engaged Customers

YoungUpstarts

When you launch a business, your primary concern is to find an audience group and to get noticed. Hooking your customers is great, but keeping them engaged with your business communications is a lot better. In other words, an engaged customer becomes a digital advocate.

Nurturing Your Customers For The Long Run

YoungUpstarts

I’m proud to say that I never speak with my longest standing customer. Businesses talk to customers about how they can better meet their needs and customers reach out to the business when their needs are not met. Customer experience. Customer feedback.