ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Choose influencers based on influence, not audience size 5. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. The remaining 11% of the user base is over 50.

Sales 115

Sales Customer Viral Marketing 115

Both Sides of the Table

SEPTEMBER 17, 2013

When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). As a result it only makes sense to produce the highest quality video and to market it like hell to consumers since if it doesn’t capture an audience when it runs then losses are incurred.

Video 339

Video Technical Review Distribution Aggregator 339

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. These are things that if you get right, you can optimize your way into a big, sustainable audience.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Both Sides of the Table

JANUARY 12, 2014

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. Driving huge audiences can be worth millions of dollars, that’s why. I was talking with a colleague once about how videos go viral.

SEM 379

SEM Viral Marketing Widget 379

Version One Ventures

SEPTEMBER 19, 2012

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

We're going to use an affiliate program so our customers sell it for us.". We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. "We're going to get reviews on blogs.".

Software Review 261

Software Review Technical Review Viral Software Developers 261

The Next Web

DECEMBER 4, 2013

Identify the audience. On social media, you can pinpoint an audience in real-time. Locate your core customers, and prioritize your efforts to reach them where they are. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience.

Social Media 158

Social Media Media Viral Startup 158

Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. Or for that matter how many tools. People matter. You matter.

Analytics 96

Analytics Viral Web Mobile 96

Startup Professionals Musings

JULY 3, 2022

Engagement occurs when customers and stakeholders become participants by sharing ideas with you, or talking to their friends about you, rather than merely viewing what you publish. Each participant becomes part of your marketing department, as other customers read their output, and become part of the conversation. Marty Zwilling.

Social Media 352

Social Media Media Viral Audience 352

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 7- Improve customer experience.

Social Media 119

Social Media Entrepreneur Retention Finance 119

YoungUpstarts

DECEMBER 1, 2015

Different websites will use varying techniques to win over an audience. Quite frankly, if a website isn’t optimised to suit the smaller screens, it is essentially shutting its doors to an audience of millions. A successful website targets the widest audience possible; mobile optimisation is key. Social Media Interaction.

Social Media 100

Social Media Viral Audience Design 100

Startup Professionals Musings

AUGUST 12, 2022

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. You grab any audience, even logical left-brain executives, in the first 60 seconds, or you lose them forever.

Angel Investor 293

Angel Investor Viral Audience Social Media 293

Duct Tape Marketing

APRIL 14, 2017

How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth written by Guest Post read more at Duct Tape Marketing. It makes sense that customers trust what their friends and family have to say about a business. Your customers have superpowers when it comes to influencing their buddies.

Social Media 56

Social Media Media Customer Viral 56

ConversionXL

APRIL 4, 2017

You have traffic, and I pay for placement in front of your audience. Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. In addition, display allows you to target niche audiences based on interests. Image Source.

Channel 118

Channel Marketing Viral SEO 118

Rembrandt Communications

JANUARY 1, 2024

Make a contact list of all of the potential customers, patients, clients, media members, influencers, and more you want to know about your unique and valuable benefit. Communicate in various ways so that your target audience responds. Let them know the value you provide for their specific audience. Now, start over!

Public Relations 130

Public Relations Viral PR Social Media 130

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? A story of an app from nowhere to near dominance. How has this happened, and are there lessons for us in this?

Viral 62

Viral Product Channel Audience 62

Both Sides of the Table

JANUARY 11, 2014

. ” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. they’ll flock to your channel with marketing budgets and tech prowess.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 315

Social Media Media Startup Analytics 315

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

FEBRUARY 13, 2021

Ideas to improve the usability of an existing product, or ways to extend its audience, are not likely to be unique to you, and difficult to win over competitors. Major innovation, with major payback, requires real change, addresses a major pain point, and hits a large customer segment who can pay.

Stealth 406

Stealth Startup Metrics Viral 406

The Startup Magazine

DECEMBER 14, 2023

Photo by George Milton This means that it is something that you need to dive deep into if you want to drive traffic to your business and bring new customers. Create Your Brand Story Your brand story is one of the most important aspects of introducing your business to your customers. Here’s how to use it.

Video 121

Video Social Media Audience Media 121

The Startup Magazine

JULY 28, 2023

It provides your business with unlimited potential to tap into endless audiences. If you go viral, your brand will soar. 1 – Expanding your online presence If your customers cannot see you, they will not buy from you. 2 – Outline the customer persona Knowing your customer base means better targeting prospects.

Marketing 103

Marketing Social Media Audience SEO 103

Up and Running

JULY 10, 2017

To determine whether freemium is right for you, do the simple math: Figure out how many paying customers you need to run the company. If you charge every user $50 and spend $10K to pay the business bills, you need at least 200 customers to break even. In our example, it’s 20K non-paying customers.

Startup 110

Startup Non-Compete Viral Software Review 110

YoungUpstarts

DECEMBER 4, 2017

When you launch a business, your primary concern is to find an audience group and to get noticed. Hooking your customers is great, but keeping them engaged with your business communications is a lot better. An engaged customer is, by definition, a customer who keeps coming back and sharing your news.

Customer 104

Customer Widget Social Media Viral 104

Up and Running

JANUARY 27, 2021

It doesn’t just come down to operations; some of these tools will help you reach new audiences and build better relationships with future customers. Typeform is a fantastic tool for handling customer feedback. In using Typeform, you’ll create engaging, intuitive, and optionally anonymous customer feedback forms. .

Software Review 79

Software Review Software Technical Review Social Media 79

ConversionXL

NOVEMBER 25, 2020

This content relates strictly to the products and services you provide, and have a very limited audience. Typically, people who are going to watch these videos are already customers or at the very bottom of the funnel. It’s a great way to bring value to your customers, but you’re missing out on the leverage that YouTube provides.

Channel 129

Channel Metrics Algorithm Video 129

Hearpreneur

JANUARY 22, 2023

As a result, businesses in this field should leverage technology to provide interactive, easy-to-understand educational content that can help customers make health-related decisions and maintain healthy habits. Positive experiences create emotional value, which keeps customers coming back and makes small businesses stand out from the rest.

Artificial Inteligence 122

Artificial Inteligence Technical Review Entrepreneur Social Media 122

Women Entrepreneurs Can

MARCH 24, 2021

Follow these steps instead for an effective approach: Think about what makes your website valuable to readers and customers. With your creation resources in place put together an umbrella plan what your content should do, what it should say, and who should be your ideal audience. Match the right content type that makes sense for them.

Marketing 52

Marketing Coder Viral Algorithm 52

Up and Running

JANUARY 22, 2020

Doing so will, in turn, help you earn the trust of the public and distinguish your brand as a thought leader while also boosting engagement and customer reach. These platforms will give you insight into what your audience is searching for and which words you should be targeting in your content. Referral links. Local outreach.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

NOVEMBER 8, 2019

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. You grab any audience, even logical left-brain executives, in the first 60 seconds, or you lose them forever.

Angel Investor 255

Angel Investor Viral Audience Social Media 255

ConversionXL

FEBRUARY 27, 2019

“The idea is that when you work backwards and start with the press release, it’s easier to put yourself in the customer’s shoes.”. Internal press releases are centered around the customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

Networking 234

Networking Customer Entrepreneur Social Network 234

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. You are not rushing the audience to your digital existence.

Metrics 165

Metrics Advertising Marketing Social Media 165