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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

The internet continues the disintermediation of content creation. These two marketing and publishing platforms, respectively, allow for a more intimate relationship between creators and their audience. The “Internet of Things”.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

And none of this enables marketers to target existing audiences, like cart abandoners. These user groups could come from a “user list,” “remarketing list,” “custom audience,” or “behavioral market segment.” when people sign in using their email address) could record and reveal their cohort. How do you retarget an anonymous user?

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9 Real Estate Marketing Strategies to Expand Your Business

Up and Running

Your spend must be based on your target audience. Disintermediation refers to the mindset where customers wonder whether they really need a real estate agent or not. Disintermediation marketing targets such customers to convince them of the value offered by a real estate professional.

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A Critical, but Ignored Metric for Marketplaces

A Crowded Space

In contrast, if you don’t have people that are relying on you for their primary income, you’ll have a very fickle audience. They will not care much about their online reputation, they will not drive turnaround times lower, and they will be disintermediation risks.

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

I’m thinking of one more example I’ll share with you in the future about an insurance company and being able to combine audience signals with machine learning to deliver a 58% increase in conversions of people who had the same attributes as their top 10% most profitable customers. A 30 point increase in conversion rate. Thirty points.

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Better, Cheaper, More Convenient

Rob Go

These are companies that offer consumers a product or service (or both) that they are paid for (as opposed to consumer audience businesses that are monetized through advertising). One very broad category of companies are what I’d call consumer transactional businesses. The product or service is better than what else is out there.

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Terence Kawaja Presents “Clash of the Titans” in Social Media

VC Cafe

Terrence presented one of the LUMAscapes, which made the audience literally grasp for air: He says that media is now based on audience as opposed to context. There is disintermediation going on. These are extremely complicated slides that have been downloaded over 740,000 times (according to their website).