Know Your Audience: The Power Of Human-Centered Content


So as much as you might want to create beautiful content written for a human audience, it can seem that economics favors the robots. Remember who your audience is. The most critical rule for almost any form of communication is to know your audience. Email.

5 Easy Strategies For A Successful Email Marketing Campaign


Digital Marketers can’t get enough of email marketing, and for good reason too. Reports valued the ROI of email marketing at 44:1 in 2016 – $44 dollars of value for every $1 spent. Getting started with an email marketing campaign is quite simple.

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Best Practices To Maximize Cold Email Responses


Cold email is a massively popular way of reaching out to potential customers and clients. However, because of its popularity, it’s getting harder to stand out from all the other emails. At Reply we help people automate their email while still keeping them personal.

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The Best Cold-Emailing Tools For Startups


Cold emailing is a challenge, and anyone’s who’s tried email outreach as part of their marketing strategy knows this well. With that being said, cold emailing can be effective. For a lot of startups, a few cold emails have made a world of difference in a multitude of ways.

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Business Plan Writers - Know Your Audience

Startup Professionals Musings

you still have to write the plan for a particular audience. So what writing styles should you use for these very different audiences? Conversely, you may want to keep the fundamentals of the plan, but focus on a different audience.

Best Practices When Video And Email Cross Paths


While programs with exciting new features pop up on a weekly basis, existing tools like email are playing catch-up to the video revolution. How can we ensure our video will reach the widest intended audience? The video is the key to your email, the reason you?re

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6 Email Marketing Myths You Can Ignore

Duct Tape Marketing

6 Email Marketing Myths You Can Ignore written by John Jantsch read more at Duct Tape Marketing. Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. Email Marketing is Dead.

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10 Questions to Help You Figure Out Where Your Audience Gets Their Information


Developing and deploying content in a way that’s consistent with how your audience finds their information is an important step in increasing your content marketing ROI. Examples of this might be email lists or authority websites that you visit in a specific niche.

How to Use CRM for Audience Segmentation

Duct Tape Marketing

How to Use CRM for Audience Segmentation written by John Jantsch read more at Duct Tape Marketing. When you’re running a successful business with hundreds or thousands of customers, though, it is impossible to make your audience feel special if everyone is getting the exact same messaging. That’s where audience segmentation comes in. Today we’re going to take a closer look at audience segmentation: What it is, how to do it, and why it matters for your business.

Email Copywriting 101: Five Steps to Better Converting Emails


Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% Here are five steps to start writing more emails that convert.

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5 Tips For Creating A Black Friday Email Marketing Campaign


What’s great about this unique shopping extravaganza is that, no matter what type of business you run – startup or corporation, e-commerce or brick and mortar – you’ll be able to set sales that appeal to your target audience. Email Copy. Your email copy should be concise.

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Email Marketing Tips for Improving Click Through Rates


Email marketing is still among the strongest ways to get the message across to customers and prospective clients. Having a targeted audience of e-mail subscribers is crucial for your email marketing strategy. Email Marketing Tips For Improving Click Through Rates.

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Making Your Marketing Strategy Optimized For Foreign Audiences


You can reach a far wider audience without having to spend a fortune or commit lots of time. This is turn will improve the chances of your content reaching a global audience. These days, thanks to modern technology, businesses are able to compete on a global basis with far greater ease.

How to Build Trust With Your Audience

Duct Tape Marketing

How to Build Trust With Your Audience written by John Jantsch read more at Duct Tape Marketing. Know your audience. A few ways to get to know your audience include: Reading past emails with customers and identify trends.

3 Critical Ways To Make Your Marketing Emails More Effective


That is to actually let your audience know about this. But how should you reach out to your audience and tell them about the campaign you’re running? In fact, 81% of marketers use email marketing. From the television to social media, to our email inboxes, and beyond.

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4 Ways To Increase Your Email Click Rates


Email marketing is a great way to connect with your customers, increase your online presence and drive traffic to your website. However, email marketing is no walk in the park and often business owners feel forced to settle with a good open rate, but a distinct lack of click-throughs.

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Is print more powerful than email marketing for a business?

The Startup Magazine

All around the world businesses are using email as one of their main focus areas for brand awareness and getting their product in front of consumers. In the UK, 70% of us think we receive too many emails. But what should your printed materials give to your audience?

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Custom Email And Your Brand Or Business: Why It’s Important


Which electrical service would you choose to go to for your house electrical problems given the following email addresses: or Moreover, using multiple email addresses for different parts of your business (e.g., Let’s do a quick test.

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[Infographic] Five Of The Top Email Mistakes That Will Send You To The Spam Folder


Direct marketing is still a widely accepted and efficient way of engaging with sales prospects, but there are right ways and wrong ways to send a prospecting email to your audience. Even something as simple as having broken links in your email can condemn it.

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6 Things Startup Businesses Can Do To Increase Their Instagram Audience


If your account is doing well, you are making frequent posts, but you may have a difficult time finding your audience. Much like any new account on a social media platform, it takes time to grow your audience. Add your Instagram link as part of your email signature.

5 Ways To Earn Better ROI From Email


It also includes email marketing. Some companies opt to forgo email marketing because they don’t want to be considered spam mail or flood their customers’/clients’ inboxes with advertisements. Check out the following five ways you can earn better ROI from email: 1.

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How To Get Your Audience Involved With Pinterest


The best way to use Pinterest for your business is to get your audience involved. First take a look at both your target audience and Pinterest’s users as a whole. So your goal is to attract that Pinterest population from your audience group.

The Best Free Email Marketing Tool for Startups and Small Businesses

Up and Running

No matter what stage your business is in, there is one thing you can do for free that will build your market and help you grow: email marketing. An in-house email list is one of your business’s most important marketing assets. See Also: How and Why to Collect Customer Email Addresses.

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Proof That Your Audience Is Online

VC Cafe

Let me guess -- you are reading this article because you doubt your audience is online? We feel delighted when customer service representatives instantaneously respond to our questions and challenges with an email or a tweet. Yes, Your Audience Is Online.

14 List Building Hacks to Grow Your Email Database Fast


Email marketing is one of the fastest ways to drive sales of any online channel. But the biggest challenge most businesses face is they don’t have an email database (which I’ll interchangeably refer to as a ‘list’) big enough to see the benefits of email. Here’s the email….

5 Ways to Supercharge Your Custom Audience

Duct Tape Marketing

5 Ways to Supercharge Your Custom Audience written by Guest Post read more at Duct Tape Marketing. If you don’t upload a custom audience to your Facebook ads, pack your bags, leave, and forget about Facebook advertising. What Is a Custom Audience?

Cold Emails: Can They Work, Or Are They Just Spam?


Cold emails are unsolicited emails sent to previously uncontacted recipients. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. hours checking their work email each day. Why would anyone want to use cold email?

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Post-Purchase Emails: How to Boost Retention and LTV


And that is where carefully crafted post-purchase emails come in. The ROI of Post-Purchase Emails. Of course, an incidental benefit from well-designed post-purchase emails is a boost to customer satisfaction and sales. million follow-up emails and 24.5

Rich Media and Email: Maximize Impact (and Deliverability)


No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Which types of rich media are available for email?

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, September 12, 2008 Andrew Chen: Growing renewable audiences Growing renewable audiences (a talk at O’Reilly Alphatech Ventures) | Futuristic Play by @Andrew_Chen Non-sustainable: In fact, I’ll describe press and blog traffic as “fool’s gold&# because of the associated emotions that it brings. These are things that if you get right, you can optimize your way into a big, sustainable audience.

The New Way To Collect Email Addresses

Mike Michalowicz

As a little history primer, the problem OnSpot Social is fixing online collection of data – folks who share their email address, often in exchange for a free offer. Collecting email addresses or Facebook Likes is just a start. What’s one thing all entrepreneurs need? Clients.

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Building an audience for first-time entrepreneurs


Yesterday, I wrote about my failure to attract an audience at my last startup Parrotview. Building an audience is hard and is a full-time job. This is really hard work, and it takes a while to build an audience with a blog. But it was a great way to get our first audience.

4 Industries Experiencing the Most ROI from Digital Marketing

The Startup Magazine

Thanks to the proliferation of the internet, it is now easier than ever to reach a global audience as well as specifically target to large numbers of individuals. Many retailers have also come to rely heavily on email marketing.

5 Ways To Increase Facebook Ad Reach using Custom Audiences

Duct Tape Marketing

5 Ways To Increase Facebook Ad Reach using Custom Audiences written by Guest Post read more at Duct Tape Marketing. No matter what type of business you’re running, Facebook has an audience for you. Custom Audiences is one such amazing targeting feature.

It’s A Numbers Game: The Little-Known Email Marketing Metrics You Should Be Paying Attention To


When it comes to analyzing your email marketing campaigns, there are the standard statistics that everyone pays attention to like clicks, opens, and unsubscribes. These are of course valuable insights, but the true beauty of email marketing analysis comes from the lesser-known data.

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The Advanced Guide to Promotional Emails That Convert


Email makes the world go around, right? No matter how many times you read about “the death of email”, it remains paramount in the online world. Are all emails created equal? Promotional emails get a bad rap, but when they work, they really work. Upgrade Emails.

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Tips for Getting Your Audience to Stay on Your Website Longer

Duct Tape Marketing

Tips for Getting Your Audience to Stay on Your Website Longer written by John Jantsch read more at Duct Tape Marketing. And while you can’t control a stranger’s attention span, there are things you can do to encourage your audience to stay on your website longer. Long, jargon-filled paragraphs and wishy-washy headlines are a great way to confuse and alienate your audience. Once you’ve created content that’s meaningful for your audience, consider grouping it on hub pages.

Email Subject Lines: 8 Principles for Improved Open Rates


There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. If you’re sending emails, you should be testing your subject lines.

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3 Tops Tips on Marketing Your Startup Online

The Startup Magazine

The golden rule when it comes to generating and building your lead list is to ensure that you capture email addresses. No matter what avenue you take in this instance, then, make sure that you manage to bag yourself a few emails that you can then get in touch with at a later date.

How to Use eCommerce Email Marketing to Increase Conversions


As an eCommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails… the list is endless. How Important Is Email Marketing in eCommerce?

Tips for Researching Your Audience to Improve Blog Posts

Up and Running

If you own a blog and visitors are showing up, however, you have access to a far greater number of resources to help you find out what your audience wants so you can provide more of it. You can do this through surveys on your site or by sending them direct emails.

3 Smart Ways to Generate High-Quality Leads

The Startup Magazine

Content upgrades are basically freebies you give to your visitors when they give you their email addresses in exchange. This way, instead of that visitor getting lost forever, they now become one the email subscribers on your mailing list of which you can engage with anytime you want.

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Challenges of Growing a Plastic Surgery Practice

The Startup Magazine

If you do this right, the result will be a success and the target audience will take you into account when choosing a respecting healthcare company. Email marketing campaigns. Many healthcare providers prefer to talk to their patients via email, or directly in person.

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