Trending Sources

What’s The Difference Between Content Marketing And PR?

Brandanew

Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR.

PR 58

5 Hacks To Pitching A PR Story That Actually Works!

Brandanew

Today, I’m going to share hacks to pitching a PR story that actually works! Once you are a hit in this audience, word is bound to spread!

PR 32

20 Networking Tips from a PR Expert [+ GIVEAWAY]

Up and Running

Below is an adapted excerpt from “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” by Jennefer Witter.

PR 52

Million Dollar PR On A Dime

YoungUpstarts

Reporters want to cover stories that have viewer/reader benefit to their audience. by Ann Noder, CEO of Pitch Public Relations. And you should!

PR 27

Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage

View from Seed

It can be the same story — just make sure the research is there and that you’re catering to each publication’s audience.

Perfect PR and SEO Relationship: 3 Tips

Fresh Inc.: The Staff Blog

Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Here's how to make it work.

PR 42

You Don't Know Jack About PR

Fresh Inc.: The Staff Blog

As a result of these two fundamental differences, advertising is used to create awareness, while PR is used to enhance credibility. Think again.

PR 49

Startup PR Tip: To Get Press, Don't Pitch Your Product

OnStartups

Entrepreneurs that are looking to get attention from bloggers and journalists will often pitch their businesses themselves or though a PR agency.

PR 60

10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. TIP: As a startup – use PR for link building.

PR 47

Do Your Own PR--Like a Pro

Fresh Inc.: The Staff Blog

Why pay big money to a PR firm when it''s so easy to get media coverage? As you can see, there''s no big mystery to doing PR work. Maybe.

PR 33

How Interactive Content is Changing the Digital PR Industry

Duct Tape Marketing

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay.

PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

Keep in touch with your audience. At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required.

PR 41

16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Over-the-Top Self-Promotion.

PR 45

10 tips for setting up an international PR strategy

The Next Web

His work is to help people get the most out of their PR efforts online. But what’s your call on PR? This story continues at The Next Web.

PR 41

Five Tips for Getting PR for Your Startup

This is going to be BIG.

If the only story is that you got funded, that''s not as interesting for 25 reporters to cover versus each of them covering something uniquely crafted for their audience and interest. Because, you know, who doesn''t love a good startup list. Those are going to be the reporters who are most likely willing to write about you. Brat. Now what?

PR 37

6 Ways to Revamp Your PR Budget

Duct Tape Marketing

6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. 6 Ways to Revamp Your PR Budget. Newsletters.

PR 13

PR for Startups

Tony Wright dot com

My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. Just like fabulous content solves 75% of your SEO problems, fabulous storytelling solves 75% of your PR problems. Preach it!&#.

PR 21

5 Data-Backed Tips for Boosting Your PR Response Rate

Duct Tape Marketing

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. Be Quick and Sharp. Email Isn’t.

DIY PR: 13 Things You Must Do

Fresh Inc.: The Staff Blog

For instance, they're good for a target audience that is low-tech and not online very often. Go mobile. Not sure how to get started? I know.

PR 31

Know Your User: How to Define Target Audience For Your App

Duct Tape Marketing

Know Your User: How to Define Target Audience For Your App written by Guest Post read more at Duct Tape Marketing. How to define your audience?

How to Hack the PR Machine

Fresh Inc.: The Staff Blog

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR.

PR 27

5 methods and 15 tools to find your audience and build a community

The Next Web

This article was co-written with Shannon Byrne, mention’s content and PR Manager. People to read your writing. The community.

6 Ways to Spoil Great PR Opportunities

Fresh Inc.: The Staff Blog

If so, you might be getting in the way of your company getting good PR. I get pitches all the time from PR pros and business owners.

PR 25

How to apply PR strategies to improve your company’s SEO

The Next Web

PR has always been a multifaceted discipline. The techniques that PR professionals use to generate positive press are numerous and diverse.

PR 51

Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. Perception = reality. Kind of obvious.

PR 67

Gary Vaynerchuk: The Difference Between Social Media and PR

Fresh Inc.: The Staff Blog

Gary Vaynerchuk, CEO of social media consultancy VaynerMedia, talks about audience engagement, the true meaning of success, and how to drive traffic to your website through Facebook

Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

Use the feedback from your audience to sharpen your future content. I didn’t enjoy the benefits of wealthy parents or a trust fund.

How to Run Startup PR Like an Election Campaign

This is going to be BIG.

That's the kind of pace a startup needs to be on--except that most startups treat their PR as if all you need to do is to launch your message at a debate and cross your fingers after that. First we're going to go to this state and say this to this audience, then we're going to that state and then we're going to hit up this talk show.

PR 14

5 Signs You're Out of Touch With Your Audience

Fresh Inc.: The Staff Blog

It seems the more market intelligence top executives possess, the less in touch they are with their target audiences. Are you relevant?

PR for Startups: Avoiding crickets after the Ta-Da!

This is going to be BIG.

They''re building up their PR plans to make the financing announcements part of a larger story arc. Announcing your funding without a larger PR plan is the equivilant to George Costanza saying "I love you" to his date and not getting it returned--"that''s a pretty big matzo ball" to leave hanging out there. What type?

PR 22

Things PR Pros Hate to Hear from Clients

Duct Tape Marketing

Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing. PR is a tricky sell for this reason.

Viral 13

Our PR Stinks: Here's What Your Startup Can Learn From It

OnStartups

We were convinced from the very beginning that strong PR would be the answer to our market entry prayers. Our PR still stank. Twice.

PR 40

Get Great PR: 7 Things You Must Do

Fresh Inc.: The Staff Blog

Doing so helps generate positive word of mouth, and offers a compelling reason for audiences to pass news along. Find a problem to solve.

PR 31

Upping Your PR

Up and Running

Are there times when they are up there speaking to your target audience, when you think, “I know more than this person. Well you’re right.

PR 8

Stop trying to please Google with SEO and start properly hyper targeting your audience

The Next Web

If you’re a developer, Twitter’s Firehose is a rich and valuable source of data for an analysis of your hyper targeted audience.

Chad 41

Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

crowdSPRING Blog

Round Seven: Speech and PR. When comparing Clinton and Trump’s PR strategies and execution, there, again, really is no comparison.

The Heart Of The Game: PR Lessons Learned From Game Of Thrones

YoungUpstarts

million viewers per episode, relished in a 15 percent hike in total audience over last year. Know — and captivate — your audience.

Book Marketing – What Can A PR Pro Do For You

YoungUpstarts

But one area that PR pros particularly excel at is helping authors with book marketing. Also, your PR pro can create your Speaker One Sheet.

How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

Free – Online PR News , PR Inside. Yan Arief via Flickr CC. The humble press release, however, is not a relic of the past. Publish.

SEO 31

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow

Duct Tape Marketing

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing.