What’s The Difference Between Content Marketing And PR?


Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR. The PR person or agency is able to identify the right distribution plan for content. Difference between content marketing and PR .

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5 Hacks To Pitching A PR Story That Actually Works!


Highlighting your USPs , the latest achievements and jotting down the points of future growth – the conventional approach to giving your PR story a structure. Today, I’m going to share hacks to pitching a PR story that actually works!

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Trending Sources

20 Networking Tips from a PR Expert [+ GIVEAWAY]

Up and Running

Below is an adapted excerpt from “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” by Jennefer Witter. Turns out her company was looking for a PR company. I accepted, as the audience was one of my key targets.

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Million Dollar PR On A Dime


Reporters want to cover stories that have viewer/reader benefit to their audience. Professionalisms marketing PR public relations startup advice Ann Noderby Ann Noder, CEO of Pitch Public Relations.

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How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whether you’re a budding entrepreneur or veteran SMB owner, chances are you’re aiming to better publicize your message to a given target audience. Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan.

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Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage

View from Seed

Each outlet has a different audience and approaches news with a unique tone, meaning entrepreneurs need to determine what they want to get out of the piece, whether it be name recognition, signups, etc.,

10 Essential PR Tips for Startups


10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication. Check out these PR Tips!

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Is Social Media Advertising or PR?

Inc Startups

PR excels at messaging, but advertising focuses on results. But whether you think of social media as PR or marketing matters: It changes the tenor and the implications of your interactions, not to mention what you get out of them. The PR argument is simple.

PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

Keep in touch with your audience. At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required. Try to think like a reporter, editor, or producer, analyze their audience, and come up with “the hook.”

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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why.

How Interactive Content is Changing the Digital PR Industry

Duct Tape Marketing

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. How the digital PR industry benefits from interactive content? The digital PR industry, in particular, benefits greatly from interactive content.

10 tips for setting up an international PR strategy

The Next Web

His work is to help people get the most out of their PR efforts online. But what’s your call on PR? However, when dealing with a foreign audience, many different factors can change the rules of the. Lorenzo Grandi is the marketing & community manager at pr.co.

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Perfect PR and SEO Relationship: 3 Tips

Inc Startups

Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Does your PR team know SEO best practices and vice versa? PR and SEO teams share a common goal--to increase a brand's presence in the marketplace--but they take different approaches.

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Five Tips for Getting PR for Your Startup

This is going to be BIG.

If the only story is that you got funded, that''s not as interesting for 25 reporters to cover versus each of them covering something uniquely crafted for their audience and interest. Because, you know, who doesn''t love a good startup list. 1) Figure out who has written about companies like yours and reach out--when you don''t need something. Think about who else is in your space--other wearables companies, companies also focused on the smart home, you name it.

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You Don't Know Jack About PR

Inc Startups

As a result of these two fundamental differences, advertising is used to create awareness, while PR is used to enhance credibility. PR, on the other hand, depends upon listening to the conversation and understanding the who, what, when, where, why and how of engaging in the discussion.

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PR for Startups

Tony Wright dot com

My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. Just like fabulous content solves 75% of your SEO problems, fabulous storytelling solves 75% of your PR problems. I think there’s a lot of built-in contempt for PR and marketing among entrepreneurs (especially hacker-flavored entrepreneurs).

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6 Ways to Revamp Your PR Budget

Duct Tape Marketing

6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. 6 Ways to Revamp Your PR Budget. Start Small and Scale Your PR Budget Up. Use Financing for Fast-Emerging PR Opportunities. Prioritize PR Activities. Change the Perception of PR.

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Know Your User: How to Define Target Audience For Your App

Duct Tape Marketing

Know Your User: How to Define Target Audience For Your App written by Guest Post read more at Duct Tape Marketing. If you take time to define your target audience first, you will save a lot of time and money during app development and promotion stages. How to define your audience?

5 Data-Backed Tips for Boosting Your PR Response Rate

Duct Tape Marketing

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. Simply ignoring your brand, or taking a lackadaisical approach to your PR and hoping things work will no longer work.

Do Your Own PR--Like a Pro

Inc Startups

Why pay big money to a PR firm when it''s so easy to get media coverage? And that means doing some of what''s usually called "public relations" or PR. Most entrepreneurs wrongly believe that the best way to get PR is to hire a PR firm.

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How to apply PR strategies to improve your company’s SEO

The Next Web

PR is about building relationships with media professionals and key influencers to help increase a company or individual’s visibility and profile; SEO is an iteration of that relationship. PR has always been a multifaceted discipline. The art of the PR (SEO) pitch.

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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. Here’s how you should think about your PR plan. Understand That You Don’t Only Have One Target Audience.

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5 methods and 15 tools to find your audience and build a community

The Next Web

This article was co-written with Shannon Byrne, mention’s content and PR Manager. Alex Manthei is the Community Manager at mention, a media monitoring app that lets you monitor, react, collaborate and analyze your online presence.

PR for Startups: Avoiding crickets after the Ta-Da!

This is going to be BIG.

They''re building up their PR plans to make the financing announcements part of a larger story arc. Announcing your funding without a larger PR plan is the equivilant to George Costanza saying "I love you" to his date and not getting it returned--"that''s a pretty big matzo ball" to leave hanging out there. The biggest mistake I see companies do is fail to build follow up into their PR plans.

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Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

As your approach to marketing your website becomes more sophisticated, investing in a tool like Moz or SEMRush can help lay the groundwork for aggressive strategies built around providing your target audience with the content they need to answer their questions.

Our PR Stinks: Here's What Your Startup Can Learn From It


We were convinced from the very beginning that strong PR would be the answer to our market entry prayers. After making a bad choice with a PR company for the German market, we chose the PR Company for our international venture with care. Our PR still stank.

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Things PR Pros Hate to Hear from Clients

Duct Tape Marketing

Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing. I was doing the same thing, storytelling, but instead of for an audience watching the 6 o’clock news, I was doing it for a paying client. PR is a tricky sell for this reason.

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How to Run Startup PR Like an Election Campaign

This is going to be BIG.

That's the kind of pace a startup needs to be on--except that most startups treat their PR as if all you need to do is to launch your message at a debate and cross your fingers after that. First we're going to go to this state and say this to this audience, then we're going to that state and then we're going to hit up this talk show. Campaigns, conventional or not, are highly motivated and energetic storytelling machines.

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PR Founder Provides Social Media Advice for Companies Looking to Grow Brand


Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. We had the opportunity to speak with Melissa Sin of anthonyBarnum Public Relations about how she started her business, her approach to PR and social media strategy.

Stop trying to please Google with SEO and start properly hyper targeting your audience

The Next Web

Using “guest posting” techniques has its place in the marketing mix, of course, as does simply using more PR orientated outreach to gain your brand, your start-up or your products coverage.

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Upping Your PR

Up and Running

Are there times when they are up there speaking to your target audience, when you think, “I know more than this person. If you are in fact exceptional at what you do, have a ton of experience or are sitting on a leading edge breakthrough it’s time to start adding some PR to the mix.

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Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

crowdSPRING Blog

Though the resulting negative PR from these tweets probably won’t do much to hurt him among current supporters, it does alienate traditional and moderate Republicans he’ll need in his coalition come November. Round Seven: Speech and PR.

DIY PR: 13 Things You Must Do

Inc Startups

For instance, they're good for a target audience that is low-tech and not online very often. “If words aren't your thing," he says, "working with a PR pro can be just the thing you need to break away from the anonymity of your current situation.”

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Book Marketing – What Can A PR Pro Do For You


Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. Let’s also break it down into several other things a PR professional can do.

How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy. Free – Online PR News , PR Inside.

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How to Hack the PR Machine

Inc Startups

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR. Here are seven steps to PR success. If you’re handling PR on your own, don’t try to wrangle an embargo.

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6 Ways to Spoil Great PR Opportunities

Inc Startups

If so, you might be getting in the way of your company getting good PR. I get pitches all the time from PR pros and business owners. Sometimes I find an angle I want to write about and it's the start of an ongoing relationship with a PR professional or a businessperson or company.

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The Heart Of The Game: PR Lessons Learned From Game Of Thrones


million viewers per episode, relished in a 15 percent hike in total audience over last year. Know — and captivate — your audience. Perhaps it would be the same on any given night of the week, but HBO may have put all its stock in knowing what a Sunday evening audience craved: escape.

Gary Vaynerchuk: The Difference Between Social Media and PR

Inc Startups

Gary Vaynerchuk, CEO of social media consultancy VaynerMedia, talks about audience engagement, the true meaning of success, and how to drive traffic to your website through Facebook

5 Signs You're Out of Touch With Your Audience

Inc Startups

It seems the more market intelligence top executives possess, the less in touch they are with their target audiences. Yet many continue to be out of touch with those very same audiences and inadvertently do things that, instead, alienate or antagonize customers. Are you relevant?