YoungUpstarts
AUGUST 4, 2014
Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods. Harnessing the Huge Halal Market.
Up and Running
AUGUST 11, 2016
By the time the commercial—a great commercial even—had finished, a brand using progressive measures such as social media had created a personal connection and built loyalty with the Millennial audience. Reynolds Wrap didn’t spend money on advertisements, better shelf placement, new slogans, or new product development.
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