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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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Oracles iPhone moment

deal architect

During his OOW keynote last night, Larry Ellison invoked the iPhone to make fun of his own product naming prowess. In doing so he announced to the audience what I was thinking throughout his speech. Game Changer. The in-memory switch. Enterprise Software (IBM, Microsoft, Oracle, SAP)'

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The 5 Biggest Turn-Offs On A Company Website

YoungUpstarts

Failing to concisely communicate what your website is about to your audience is a major turnoff. Companies occasionally try to align navigation labels with internal product names instead of plain English. This not only means prominently placing top priority information, but also phrasing it in a way that makes sense (ie.

Mobile 100
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Why Some Startups Win

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. The same was true for the Product Marketing group. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Startup 310
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The Secret Sauce Of Start-Up Success

YoungUpstarts

Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? As you develop your value proposition, think about the following questions. Build a business model that scales.

Georgia 185
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How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

Hashtag marketing is the practice of using hashtags strategically to help your content reach your intended audience. And different types of hashtags reach different audiences – accomplishing different goals for your business. This will ensure that your content reaches your most valuable audience. What is hashtag marketing?