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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City. Public relations is not a magic pill.

Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. Here are some tips and resources that we leverage, utilize, or otherwise live by in our own PR efforts: Know your audience.

What’s The Difference Between Content Marketing And PR?

Brandanew

Often when we speak to our own clients , we’re faced with questions that are talking about related adjacent fields. Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR.

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Why No Company Is Too Small or Too Localized for PR

Up and Running

Many small business owners feel like creating a public relations presence isn’t quite worth the investment. Managing a Business PR public relations small business

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7 Ways Brands Can Connect with Social Media Messaging

Duct Tape Marketing

It’s branding, and the best way to improve your branding is to reach audiences with your unique messaging. Give Your Audience a Behind The Scenes Look. If so, let your audience know the causes that you support, and that they support by patronizing your business.

How Interactive Content is Changing the Digital PR Industry

Duct Tape Marketing

This means that when you want to boost page views, you’ll require more than an article plus a picture as the target audience wants to see the more visual content, preferably interactive in nature. They can share their expertise and slowly but surely, make an impact on their target audience.

Twitter Link Roundup #271 – Textbook Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Tools to Help an Audience Share Your Content crowdspring.co/1IDdytl. Related posts: Twitter Link Roundup #197 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More. Too weird, right? Metallica? Mellow? But perhaps a great way to start the weekend, am I right?

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The Holy Grail Of Content Marketing – And When To Recommend It

YoungUpstarts

The benefits of launching a book are many: increased visibility and credibility, tighter messaging, an angle around which to build a publicity campaign, a tool to acquire new business, and more. Professionalisms book marketing content marketing public relations Tanya Hall

Twitter Link Roundup #270 – Exemplary Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Crowds go crazy at his live shows where audience participation and collaboration is a core element of the performance. Related posts: Twitter Link Roundup #191 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Twitter Link Roundup #280 – We Love Great Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Keynote talks, panel discussions, and breakout sessions are programmed to address the interests and concerns of the audience. Related posts: Twitter Link Roundup #179 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Twitter Link Roundup #249 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience – Copyblogger crowdspring.co/1Ckgesk. Related posts: Twitter Link Roundup #248 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More. One Direction without autotune.

Serious Entrepreneurs Master Media Training Early

Startup Professionals Musings

Ask Eric Migicovsky, founder of Pebble , who raised over $10 million on the Kickstarter crowd-funding platform for his relatively low-tech wristwatch with programmed clock faces. The main impression you leave with an audience may have little to do with your words.

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9 Ways to Connect With Your Community

Duct Tape Marketing

Assure your audience, customers, even your employees that you really do want to know what they think. Related posts: 5 Ways To Reward Your Community This time of year, in particular, people turn their thoughts. Customer Service Public Relations Success Roger Connors Tom Smith

PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. Keep in touch with your audience. entrepreneur startup public relations PR business

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Twitter Link Roundup #283 – Old Fashioned Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Master Strategies For Public Speaking crowdspring.co/1EkhARk. How to Play the Valuation Gap Between Start-Ups and Public Tech Companies crowdspring.co/1gtYySK. Where Clicks Reign, Audience Is King nytimes.com/2015/08/17/bus…. I like to travel.

The Heart Of The Game: PR Lessons Learned From Game Of Thrones

YoungUpstarts

million viewers per episode, relished in a 15 percent hike in total audience over last year. The fictional series may seem like a study in real-life Machiavellianism but it’s also a primer in modern-day public relations. Know — and captivate — your audience.

How To Identify What Makes YOU Newsworthy

Entrepreneurs-Journey.com by Yaro Starak

However, keeping your finger on the pulse of your industry and of current affairs can give you some ideas about how to become a part of the public arena ! Of course, that’s where my job as their public relations and publicity consultant comes into play – to gently advise them that, no, the whole world is not riveted that they peeled a potato today – and to brainstorm ideas of what may be newsworthy instead.

How to Build an Unbreakable Brand Culture

Duct Tape Marketing

Utilizing your new brand, mission, vision, and values, you can now create your company’s identity – or how your company will be presented to the public. Now that you have found your brand, identity, and the right employees, it’s finally time to present your brand and its culture to the public.

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6 Case Studies That Show How and Why to Focus on Building Consumer Trust

Duct Tape Marketing

Marketers everywhere are struggling to keep up engagement with their audience. To increase ad spend efficiency, the company uses custom audiences to target those who have expressed interest in the brand. This builds trust and memorable experiences with the audience.

Things PR Pros Hate to Hear from Clients

Duct Tape Marketing

When I was a TV reporter, I worked with many public relations firms. I was doing the same thing, storytelling, but instead of for an audience watching the 6 o’clock news, I was doing it for a paying client. Public relations is a service-based industry.

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5 Data-Backed Tips for Boosting Your PR Response Rate

Duct Tape Marketing

As a brand, your public image matters. Most people feel that if you have a lot to say then you should say a lot, but this might actually result in you being filtered out by your audience; in a recent Microsoft Corp. Public Relations John Stevens

10 Things Entrepreneurs Can Learn From Politicians

crowdSPRING Blog

Historically, the political industry has pioneered strategies for marketing, partnering, business development, social media use, and audience engagement. Politicians build audiences. Related posts: 10 things entrepreneurs can learn from musicians. ‘Tis the season.

Lean Marketing Tips: Public Speaking

crowdSPRING Blog

An equally important piece is public relations and the value it can bring in increased awareness and visibility for your brand. PR can come in many flavors: media coverage, social media traffic, events, stunts, and (wait for it) public speaking engagements.

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Twitter Link Roundup #272 – Picture-perfect Resources for Small Business, Startups, and Design!

crowdSPRING Blog

How to Create Social Media Images That Connect With Your Audience socialmediaexaminer.com/how-to-create-. Related posts: Twitter Link Roundup #209 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More. We get some cool projects on crowdSPRING.

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Lean Marketing Tips: Blogging to Build Audience and Drive Traffic

crowdSPRING Blog

We write for ourselves, but we also write with our audience of users in mind: small businesses, entrepreneurs, startup folk, and creative types. Search is important when building an audience for your blog, but social media even more so.

Twitter Link Roundup #238 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The image above is a public service billboard that apparently failed to strike a chord with its intended audience. Related posts: Twitter Link Roundup #205 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow

Duct Tape Marketing

Every business craves for publicity, irrespective of its size and stature. For example, while online retailers can leverage PR (via social media) to understand the “temperature” of their target audience, shoppers find PR helpful in terms of gathering information about the brand.

Startup Public Relations – Do it Yourself

Startup Professionals Musings

Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. Keep in touch with your audience. As an entrepreneur, it’s never too early to start selling yourself and your idea.

You are the Best One to Build Your Startup Brand

Startup Professionals Musings

Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. Keep in touch with your audience. entrepreneur startup brand public relations business

Why creating an eco-system of partner businesses is worth the effort

Duct Tape Marketing

Partnership marketing can be really effective for small businesses who want to get in front of new relevant audiences. Using email to reach a captive audience. The goal is to get your brand in front of a new audience.

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Twitter Link Roundup #291 – Loads of Good Stuff For Small Business, Startups, and Designers!

crowdSPRING Blog

10 Ways Specificity Helps You Build a Profitable Audience – Copyblogger crowdspring.co/1VyZfNx. Related posts: Twitter Link Roundup #179 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More. Last week I wrote about how much Chicagoans love our city.

Twitter Link Roundup #266 – Irreproachable Resources for Small Business, Startups, and Design!

crowdSPRING Blog

How to Uncover What Your Audience Wants to Buy: An Interview with Ryan Levesque bit.ly/1P5XuAP. Related posts: Twitter Link Roundup #186 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More. Why are passwords so important?

Tempted To Buy Social Media Followers? Why Less Is More.

YoungUpstarts

By Marsha Friedman, CEO of EMSI Public Relations and author of “ Celebritize Yourself ”. Popularity increases perceived value, so a large audience conveys clout and credibility. If you get spam emails, you’ve probably seen subject lines like this: “Buy followers for cheap!”.

Twitter Link Roundup #237 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Lookalike audiences: the next big thing in marketing? Related posts: Twitter Link Roundup #231 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Twitter Link Roundup #256 – Great Freakin Resources for Small Business, Startups, and Design!

crowdSPRING Blog

5 Ways to Tune Your Twitter Strategy Based on Audience Behavior crowdspring.co/1z2I9pZ. Related posts: Twitter Link Roundup #252 – Sweet resources for Small Business, Startups, and Design!

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Twitter Link Roundup #211 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Flappy Bird is proof that no one knows what the audience wants | Polygon - crowdspring.co/Ntt8Or. Flappy Bird is proof that no one knows what the audience wants | Polygon - crowdspring.co/Ntt8Or.

Twitter Link Roundup #136 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing Tips: Blogging to Build Audience and Drive Traffic – [link]. Lean Marketing Tips: Blogging to Build Audience and Drive Traffic – [link]. Lean Marketing Tips: Blogging to Build Audience and Drive Traffic – [link].

Twitter Link Roundup #219 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Why Custom Audience targeting proves that email has won the internet – crowdspring.co/1m4jXQE. Related posts: Twitter Link Roundup #214 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Lean Marketing tips: business card as selling tool

crowdSPRING Blog

″ slip of paper with our name and contact info as what it is: the best opportunity you have to market yourself or your business to a truly targeted and captive audience: the person to whom you hand it. Just about everybody has one.

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How To Build A Better Mousetrap With Social Media

YoungUpstarts

By Marsha Friedman, CEO of EMSI Public Relations and author of “ Celebritize Yourself ”. Connecting these different platforms integrates your publicity with social media. At EMSI Public Relations we have Jeni Hinojosa, our Social Media Campaign Manager, turning the crank.