Duct Tape Marketing

JUNE 27, 2013

Within hours, your response to your disgruntled customer can go viral—even obtaining national attention (something you definitely don’t want). According to a post that went viral on Facebook, a little girl’s father was in Afghanistan and ordered a bouquet that came with a necklace for his daughter to be delivered on Valentine’s Day.

Social Media 71

Social Media Viral Media Customer 71

ReadWriteStart

JANUARY 24, 2021

SEO Keyword Lists to Grow Your Audience. However, you must use SEO keyword lists to grow your audience. Crafting a product description is part of public relations where the producer paints a picture of the product. These businesses might want to work with you, and your chat logs might even go viral. Think bigger.

PR 180

PR SEO Marketing Social Media 180

Rembrandt Communications

APRIL 2, 2019

After all, we’ve all felt that little tinge of sadness, jealously or insecurity when reading posts by others, especially when negative posts go viral and the media covers them a d nauseam. If you’d like help getting the right message across to your audience at the right time, please contact me here.

Social Media 100

Social Media Media Viral Public Relations 100

ReadWriteStart

NOVEMBER 18, 2019

To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR). Clarifying the jargon helps to make sure that the intended audience not only receives the right message but understands it as well. Fighting a Poor Industry Reputation.

PR 107

PR Startup Social Media Silicon Valley 107

crowdSPRING Blog

SEPTEMBER 6, 2011

The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have. Related posts: Lean Marketing tips: not-for-profit edition.

Small Business 100

Small Business Public Relations Africa Lean 100

Duct Tape Marketing

JULY 15, 2016

When I was a TV reporter, I worked with many public relations firms. I was doing the same thing, storytelling, but instead of for an audience watching the 6 o’clock news, I was doing it for a paying client. Now, that is where I learned some new things. “How can we make a viral video?”. Viral videos just happen.

PR 28

PR Public Relations Viral America 28

View from Seed

MARCH 8, 2016

They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product. Unfortunately, too many startups come to us way too late.

Seed Stage 120

Seed Stage Conversion Startup PR 120

crowdSPRING Blog

JUNE 19, 2011

Short and memorable is way better than rambling and complicated, but keep the audience in mind as you creaft your answers. Keep in mind three things: 1) your major selling point or what you are there to talk about; 2) the proof behind your selling point, and 3) making the journalist and their audience care what you have to say.

Lean 96

Lean Marketing Public Relations PR 96

crowdSPRING Blog

MAY 19, 2013

And for many businesses trying to reach an increasingly distracted, overwhelmed, and fragmented audience has become more difficult than ever. Given the fact that you share the same market, similar products, and indistinguishable audiences chances are that what is working for them, will also work for you. Learn from the best.

Small Business 96

Small Business Social Media Marketing Lean 96

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. The company, known for viral social content, is predicted to bring in $100 million in revenue in 2014 from native advertising on 150 million unique visitors a month, according to a 2013 Forbes article.

Advertising 139

Advertising San Francisco New York Viral 139

Duct Tape Marketing

JULY 6, 2023

This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. In April 2022, Becky published her first book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.

Artificial Inteligence 57

Artificial Inteligence Leadership Audience Michigan 57

crowdSPRING Blog

SEPTEMBER 30, 2012

An important part of your overall marketing strategy is public relations. I love Duct Tape Marketing , Seth Godin , Chris Brogan and the rest, but give my company coverage in an article in Forbes or BusinessWeek or the New York Times for the greatest impact, the largest audience, and the most meaningful value for our PR dollar spent.

Small Business 88

Small Business Public Relations Social Media New York 88

Duct Tape Marketing

OCTOBER 10, 2017

You need to discover the channels that are relevant to your audience and focus solely on those. Referral Marketing – This includes intentional word of mouth activities, viral tactics, and intentional referral generation (should be a must for any business).

Channel 57

Channel Marketing SEO Social Media 57

crowdSPRING Blog

JANUARY 29, 2012

A global pool of creativity has always existed, but technology has enabled the creators to find new access to clients, new channels for sales, new tools for self-marketing, and new opportunities to find audiences without the interference of the traditional gate-keepers. Related posts: Personal branding in a world of meat.

Social Media 86

Social Media Distribution Viral New York 86

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Public Relations Category on Duct Tape Marketing. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

OCTOBER 13, 2016

It’s branding, and the best way to improve your branding is to reach audiences with your unique messaging. Give Your Audience a Behind The Scenes Look. If so, let your audience know the causes that you support, and that they support by patronizing your business. They want to connect with brands that reflect their values.

Social Media 28

Social Media Media Curation Video 28

www.foliomag.com

JULY 31, 2012

Audience Development. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Search Jobs. Add Your Resume.

Social Media 40

Social Media Rhode Island Media South Dakota 40

crowdSPRING Blog

MAY 5, 2010

Smart thoughts on importance of audience size as measure of our reach – [link]. Why People Hate Your Viral Marketing – [link]. Bought Loyalty vs. Earned Loyalty – [link]. The Real Reasons Big Brands Don’t Rank – [link]. Consumer Reports: Half of Social Network Users are “Oversharing&# – [link].

Social Media 88

Social Media Small Business Design Media 88

ReadWriteStart

MAY 8, 2020

Use Google’s data PDFs and visualize them for your audience. Social media content has a tendency to go viral, so incorporate quizzes in your pitches. Getting your company some media exposure is the goal of any public relations department. Takeaway: Focus on the value you are bringing your audience.

Curation 132

Curation PR Public Relations Social Media 132

mashable.com

OCTOBER 11, 2011

Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. Determine which demographic — and therefore, which publication — would be interested in your startup. television.

PR 103

PR Startup Social Media Technical Review 103

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Brandanew

JANUARY 8, 2016

In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Are you reaching the right audience? Tool 4: Buffer.

Analytics 100

Analytics Social Media Marketing Media 100

crowdSPRING Blog

JUNE 29, 2010

Who cares if you have a ground-breaking or viral product if every single other company claims to have a ground-breaking or viral product? If your audience is tuning you out, your marketing or fundraising message will fall on deaf ears. That’s the rub with buzzwords – if everyone uses them, they are no longer unique.

Viral 82

Viral Public Relations PR Social Media 82

crowdSPRING Blog

JUNE 29, 2010

Who cares if you have a ground-breaking or viral product if every single other company claims to have a ground-breaking or viral product? If your audience is tuning you out, your marketing or fundraising message will fall on deaf ears. That’s the rub with buzzwords – if everyone uses them, they are no longer unique.

Viral 82

Viral Public Relations PR Social Media 82

crowdSPRING Blog

NOVEMBER 13, 2011

This ability to slice and dice by the audience you want, and not just be those searching for specific words or terms can be incredibly powerful. Remember though, as with AdWords, you are competing with other advertisers to get your ad in front of the intended audience and this is where bidding comes in. Determine ad type. A/B testing.

Advertising 103

Advertising Lean Marketing Campaign 103

crowdSPRING Blog

MARCH 2, 2012

The Illustrated Anatomy of a Viral Pinterest Scam – [link]. Give Them What They Want: Targeting Your Audience with Blog Design – [link]. Don’t try to game the system – provide awesome service instead (good reminder from Seth Godin) – [link]. Ten Lessons I Learned from Shark Tank – [link].

Social Media 93

Social Media Small Business Design Media 93

Up and Running

NOVEMBER 5, 2014

Whether you’re a budding entrepreneur or veteran SMB owner, chances are you’re aiming to better publicize your message to a given target audience. It will likely increase your visibility on these platforms with relevant audiences and build connections that may be useful in the future. The best way to learn to market is to snoop!

PR 139

PR Hiring Social Media Media 139

crowdSPRING Blog

DECEMBER 26, 2014

Not All Viral Videos Are Good Content Marketing – crowdspring.co/12NPqSc. How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience – Copyblogger crowdspring.co/1Ckgesk. Eight social networks worth a closer look | ZDNet – crowdspring.co/1G48rfO. What You Need To Start A Podcast | Co.Labs – crowdspring.co/13n4dnK.

Social Media 101

Social Media Small Business Design Media 101

crowdSPRING Blog

SEPTEMBER 13, 2010

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.

Viral 107

Viral Campaign Small Business Guerilla 107

blog.expensify.com

APRIL 24, 2012

It was the wrong audience. And, the audience that did actually read it likely has none of the people he is complaining about in it. There are as many half-ass php programmers as there are Msft platform developers because the target audience has been the same for the drone users (asp, vb, web forms). It is ironic.

Java 107

Java PHP Software Review Coder 107