Know Your Audience: The Power Of Human-Centered Content


At the same time, the algorithms control search results, and SEO ultimately can have huge effects on your bottom line. So as much as you might want to create beautiful content written for a human audience, it can seem that economics favors the robots. Remember who your audience is.

Beginners’ Guide To Search Engine Advertising


Search engine advertising is more than just a buzzword. What exactly is Search Engine Advertising ? Also commonly referred to as paid search, this is how websites get their ads to appear on the search engine results pages (SERPs). How Does Paid Search Work?

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Nine Tips To Improve Audience Growth For Your Startup

The Startup Magazine

Improving audience growth for your startup is probably the most important thing that you can do. You can get funding for your company that will help you grow, but you need to have an audience that is going to buy your products at some point. Find Your Audience.

Search Engine Optimization Algorithm Changes For 2017


Search engine optimization is a practice used to help your website rank higher in the search results fields of major search engines. Replace Keyword Research with Audience Targeting for Best Results. Take time to learn who your audience is and what they are looking for.

10 Questions to Help You Figure Out Where Your Audience Gets Their Information


Developing and deploying content in a way that’s consistent with how your audience finds their information is an important step in increasing your content marketing ROI. In addition to our own mental filters, we often rely on search engines and sites that curate content to help apply filters.

How To Build An SEO Strategy To Dominate Search Results


Think about what people search for. Publishing content on social media channels, blogging and through influencer marketing will make you appear more trustworthy and authorative in the eyes of your audience. Consider alternative methods of search.

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NextView Investment Themes: A Search for Authenticity

View from Seed

This can be done with an application that mimics messaging or exists within these services, which have obviously massive audiences. When-oh-when will a movie premiere online only to a virtual theater audience?

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A Startup’s Guide to Maximizing Visibility

The Startup Magazine

Pick the one that you believe is most popular with your target audience and learn it like the back of your hand. As you know, SEO is the secret to standing out in the search engines and driving organic traffic to your website.

Match Your Audience With Your Attire

Mike Michalowicz

Know Your Audience. It’s all about knowing your audience. Start by doing a quick search for the people you are meeting with, on Facebook and LinkedIn. The post Match Your Audience With Your Attire appeared first on Mike Michalowicz.

Developing Content for Your Mobile Audience

Duct Tape Marketing

Developing Content for Your Mobile Audience written by John Jantsch read more at Duct Tape Marketing. Make sure you’re keeping best practices in mind when developing content for your mobile audience. Know your audience.

The forgotten element of search marketing

The Startup Magazine

Search marketing, content marketing and SEO can seem like a minefield to someone who doesn’t really know their way around the digital marketing arena. By building up a relationship with your audience, that’s how.

6 Things Startup Businesses Can Do To Increase Their Instagram Audience


If your account is doing well, you are making frequent posts, but you may have a difficult time finding your audience. Much like any new account on a social media platform, it takes time to grow your audience. Thank your audience for their input and answer questions.

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. Implications of Secure Search Decision.

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What to Pay Attention to in Google Search Console

Duct Tape Marketing

What to Pay Attention to in Google Search Console written by John Jantsch read more at Duct Tape Marketing. Are you using Google Search Console for your business? Search Analytics Report. You should get things started with the Search Analytics Report. This will give you valuable information about how your site performs in Google searches. Impressions measures how many times your site came up in a search result. Search Query Report.

How to Optimize Your Website for Voice Search

Duct Tape Marketing

How to Optimize Your Website for Voice Search written by John Jantsch read more at Duct Tape Marketing. If you’re in the marketing world, it’s time you start paying attention to voice search optimization to help you show up in search results via this method.

How To Get Your Audience Involved With Pinterest


The best way to use Pinterest for your business is to get your audience involved. First take a look at both your target audience and Pinterest’s users as a whole. So your goal is to attract that Pinterest population from your audience group.

Proof That Your Audience Is Online

VC Cafe

Let me guess -- you are reading this article because you doubt your audience is online? Today, we tap into online social networks to search for product recommendations, ask for reviews, and share experiences. Yes, Your Audience Is Online.

NextView Investment Themes: A Search for Authenticity

View from Seed

This can be done with an application that mimics messaging or exists within these services, which have obviously massive audiences. When-oh-when will a movie premiere online only to a virtual theater audience?

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PC For Rent – How To Make Money Searching For Extraterrestrial Intelligence


The first project of this kind was GIMPS , a large-scale program launched in 1996 for the purpose of searching for Mersenne prime numbers , that is prime numbers of the form 2 p — 1 where P is a random integer. Searching for extraterrestrial intelligence.

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5 Reasons Why SEO Is Important For Small Businesses

The Startup Magazine

Search engines know how to interpret a favorable and unfavorable user experience. In today’s highly competitive and hyperconnected world, it is important for small businesses to be able to reach their target audience with their products or services.

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Sole Traders: The Perfect Audience for Online Accountants

The Startup Magazine

It is a mindset fueled by a digital age that offers a tonne of information on virtually any subject with a simple internet search. It turns out that sole traders are the perfect audience for online accounting. Sole proprietors are the perfect audience for online accounting in the cloud.

Massively Expand Your Audience with Guest Posts

Duct Tape Marketing

Massively Expand Your Audience with Guest Posts written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Most of all, it is stuffed with valuable information for your audience. It can expand your audience in ways that your blog alone can’t.

Why Your LinkedIn Profile Can Make The Difference in Your Job Search


Not only is the market overflowing with highly qualified individuals, but to complicate matters, the job search and application functions of yesteryear are no longer valid. To avoid falling into either of these traps, search for keywords that you’re thinking of using in your own profile.

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5 Steps to Small Business Search Engine Optimization

Duct Tape Marketing

5 Steps to Small Business Search Engine Optimization written by John Jantsch read more at Duct Tape Marketing. When focusing on your strategy, start by developing a list of problems that your target audience is experiencing that you can help them solve.

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, September 12, 2008 Andrew Chen: Growing renewable audiences Growing renewable audiences (a talk at O’Reilly Alphatech Ventures) | Futuristic Play by @Andrew_Chen Non-sustainable: In fact, I’ll describe press and blog traffic as “fool’s gold&# because of the associated emotions that it brings. These are things that if you get right, you can optimize your way into a big, sustainable audience.

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. Both of these things combine to attract new audiences for our business.

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Memories of an Unconnected Era: Searching for Sugar Man

Both Sides of the Table

So that brings me to Searching for Sugar Man. He was producing in the era of Bob Dylan yet he languished in US audiences. So they go “Searching for Sugar Man.” Many people reading this will be digital natives.

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The Best Business Ideas to Get You Started

The Startup Magazine

Most people can come up with great copies, but not so much be in a position to edit the materials into a final, appealing and composed piece of work that is readable and relevant to the target audience. Search engine Optimizer (SEO).

Tips for Getting Your Audience to Stay on Your Website Longer

Duct Tape Marketing

Tips for Getting Your Audience to Stay on Your Website Longer written by John Jantsch read more at Duct Tape Marketing. And while you can’t control a stranger’s attention span, there are things you can do to encourage your audience to stay on your website longer. Google turns out thousands upon thousands of search results in an instant. Long, jargon-filled paragraphs and wishy-washy headlines are a great way to confuse and alienate your audience.

Marketing Tips For Resorts

The Startup Magazine

In an hour, your products and services could be seen everywhere in the globe and people could search for you online. They prefer to do all searching and booking themselves. Build a website for your resort, add beautiful pictures and optimize it for search engine rankings.

How to Identify Your Online Target Audience and Sell More


It all starts with knowing who is your target audience and what they need or want. If you want to increase conversions, you have to figure out who exactly is your primary target audience, what they want, what matters to them and what are the sources of friction for them.

The Future of Mobile Search Marketing

Duct Tape Marketing

The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Search on Mobile Devices. Even Google’s famed SPAM fighter, Matt Cutts, commented he wouldn’t be surprised if mobile search surpassed desktop this year !

Widening the Net – Expand Your Digital Presence as an SME

The Startup Magazine

With the rapid increase in online searches and internet shopping in the last few years, having a strong online presence and utilising a range of lead generation services is no longer optional for SMEs. However, it is possible to expand your online presence and reach a wider audience.

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3 Tops Tips on Marketing Your Startup Online

The Startup Magazine

By working closely with this kind of professional, you will be able to say everything you need to say about your industry, only you will be able to do so in a way that is going to engage your reading audience.

5 Top Content Types For Ecommerce Store Marketing

The Startup Magazine

There are several advantages that case studies/stats/lists/ideas based posts offer to ecommerce businesses: Case studies are niche specific, meaning you can attract a relevant stream of audiences who are genuinely interested in your products.

Challenges of Growing a Plastic Surgery Practice

The Startup Magazine

If you do this right, the result will be a success and the target audience will take you into account when choosing a respecting healthcare company. It’s advisable to have your website in the first 6 search results, when users type key words in the search bar.

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5 tips for promoting your Spa/Beauty Business in 2019

The Startup Magazine

For example, utilise directories and classified websites, as they promote a wide variety of products and will allow for customers to search for your brand. In addition to this, providing more content can allow you to subtly show your audience the experience of your business.

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How To Write “Compelling” Copy When You Don’t Have An Audience.


The key is to find the words that tap into those instinctual needs of your target audience and place them where they will be seen. Make sure you’re doing relevant searches for your business, services or products on places like, and the various social networks.

Why Reviews Are More Important Than Ever for Local Search

Duct Tape Marketing

Why Reviews Are More Important Than Ever for Local Search written by John Jantsch read more at Duct Tape Marketing. In fact, reviews have become even more important now that local search directories like Google and Yelp!

Searching for the Kinect Killer App

Genuine VC

We at NextView have been thinking about and looking for investments in seed-stage startups which leverage the megatrend of transitioning computing away from a standard fixed-web PC world. Of course that includes “mobile-first” applications and companies which ride the adoption of tablet devices (more on those in upcoming posts). But this exploration also includes alternative user-interfaces and inputs, like gesture controls.

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Use Digital Marketing to Elevate Your Website

The Startup Magazine

Google collects tons of search results and ranks them all. Take the time to hire a professional to boost your site into the Google search spotlight. Social media advertising is a great way to directly target your audience and put offers in front of them.

The Importance of Long-Form Content for Brand Building

The Startup Magazine

In a world full of 500-word blog posts, long-form content is a refreshing break from the norm, a way to really engage with your audience, and a chance to show off some professional skills.

The Benefits Of Digital Marketing

The Startup Magazine

3.You’ll reach a bigger audience. No matter if they’re on their phones, searching their favourite websites or watching videos online, digital marketing ensures that your campaigns will always reach your users. The world of business is moving online – and so is your marketing.