Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Both Sides of the Table

JANUARY 12, 2014

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. Driving huge audiences can be worth millions of dollars, that’s why. I was talking with a colleague once about how videos go viral.

SEM 379

SEM Viral Marketing Widget 379

Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Search engines are complicated little beings. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. People matter.

Analytics 96

Analytics Viral Web Mobile 96

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Viral 120

Viral Lead Generation Customer SEM 120

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Choose influencers based on influence, not audience size 5. Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Genuine VC

MARCH 14, 2012

Given that base plus the inherent viral component to these social apps, it seems natural that the first overnight success of a Kinect-powered app will be a social one. Anytime a fundamentally new platform is introduced, it creates white-space… especially for startups. Mash-up of many other technology platforms.

Search 100

Search Boston Seed Stage Seattle 100

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. These are things that if you get right, you can optimize your way into a big, sustainable audience.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

ConversionXL

APRIL 4, 2017

You have traffic, and I pay for placement in front of your audience. This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing.

Channel 118

Channel Marketing Viral SEO 118

Up and Running

JANUARY 22, 2020

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Video and voice search.

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SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

JULY 3, 2022

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. It’s the principle underlying “viral marketing.” User to brand (engaged audience). In a classic book on social media by Jim Tobin, “ Earn It.

Social Media 352

Social Media Media Viral Audience 352

YoungUpstarts

AUGUST 21, 2014

According to Google, searches for infographics have increased 800 percent in the last two years as marketers look to increase brand recognition, create buzz and improve SEO. Infographics offer the unique ability to go viral and get your brand in front of millions of online visitors in a single day. Identify the Ideas That Have Legs.

Viral 162

Viral Europe America Social Media 162

Women Entrepreneurs Can

MARCH 24, 2021

Content marketing has become the bread and butter for quality website destinations and attracting traffic, especially with sensitive search engine algorithms like those being used by Google. However, site content literally produces the fresh material targeted by the latest search engine formulas. Online Content Basics.

Marketing 52

Marketing Coder Viral Algorithm 52

Both Sides of the Table

SEPTEMBER 17, 2013

When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). As a result it only makes sense to produce the highest quality video and to market it like hell to consumers since if it doesn’t capture an audience when it runs then losses are incurred.

Video 339

Video Technical Review Distribution Aggregator 339

Women Entrepreneurs Can

SEPTEMBER 6, 2020

You can have a fantastic website, well-designed, and full of great content, but if it is not SEO-worthy, it will not be found on search engines and will not get leads and conversions. It can help connect the audience in ways other media cannot. It can help connect the audience in ways other media cannot. Image Source.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

YoungUpstarts

NOVEMBER 23, 2016

Additionally, content is a tool that can be used to make your company go viral. Blogs are important because they generally enable you to engage your audience in a personal manner that helps accelerate the relationship-building process. Share Buttons. This tool can take your conversion rates from average to awesome.

Design 100

Design Viral Web Development Team Review 100

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Neither would have achieved virality had customers not received something tangible for their efforts. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience.

Retention 113

Retention Marketing Acquisition Channel 113

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? A story of an app from nowhere to near dominance. How has this happened, and are there lessons for us in this?

Viral 62

Viral Product Channel Audience 62

ConversionXL

NOVEMBER 25, 2020

This content relates strictly to the products and services you provide, and have a very limited audience. Staying in front of our audience. Every audience and content strategy has different metrics. All audiences are different, so find channels that appeal to a similar audience and create thumbnails in that style.

Channel 129

Channel Metrics Algorithm Video 129

Hearpreneur

JANUARY 22, 2023

Artificial intelligence (AI) is already starting to have a significant impact on search engine optimization (SEO) for agencies. And vertical videos can result in higher SEO (Search Engine Optimization) content, making the videos stand out more in the search results. Thanks to Austin Armstrong, Socialty Pro ! #15-

Artificial Inteligence 121

Artificial Inteligence Technical Review Entrepreneur Social Media 121

Both Sides of the Table

JANUARY 11, 2014

. ” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

The Startup Magazine

JUNE 6, 2021

Come up with a list of things you’re passionate about and use a tool like Keywords Everywhere to see what shows up in the Google search results. You need a business strategy for attracting the target audience and earning profit off of your consumer base. The next thing is to do some market research on your target audience.

Social Media 173

Social Media Audience Affiliate Startup 173

The Startup Magazine

DECEMBER 14, 2023

You have to make sure that your brand story connects with your audience on an emotional level. Show Behind the Scenes You can share behind the scenes of what is happening in your business too and get your audience to learn more about you. Your audience will move to know what goes on in the office.

Video 121

Video Social Media Audience Media 121

The Startup Magazine

JULY 28, 2023

SEO – Search Engine Optimization for Online Marketing Concept. It provides your business with unlimited potential to tap into endless audiences. If you go viral, your brand will soar. Use the data and analysis feedback you get from these online resources to further define your audience. trillion E-commerce industry.

Marketing 103

Marketing Social Media Audience SEO 103

Hearpreneur

JULY 5, 2023

TikTok is used to create engaging and entertaining content that aligns with the brand's values and target audience. Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. Thanks to Martin Seeley, Mattress Next Day ! #2-

Entrepreneur 101

Entrepreneur Audience PPC Campaign 101

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. The remaining 11% of the user base is over 50.

Sales 115

Sales Customer Viral Marketing 115

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 26- Social media advertising.

Social Media 117

Social Media Entrepreneur Retention Finance 117

The Next Web

DECEMBER 17, 2013

Amanda Foley is a writer and marketing associate at audience.io , a New York and London based audience development company. was drawn to when naming her company, which manages the input and output of a startup’s audience. like a “generic” domain extension in search results. Cofounder of Greenhouse.io io” as well.

Naming 166

Naming Cofounder New York Taiwan 166

Up and Running

JANUARY 27, 2021

It doesn’t just come down to operations; some of these tools will help you reach new audiences and build better relationships with future customers. By having a hold on them, you’ll positively build your business’s search engine rankings and earn more back-links to your website. . Stay open to everything.

Software Review 79

Software Review Software Technical Review Social Media 79

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Women Entrepreneurs Can

MARCH 10, 2024

Video is an excellent medium for sharing your business’s products and services, and it engages audiences in a way that written content simply can’t. But just posting a video to YouTube isn’t going to make it go viral or automatically drive consumers to your website. These days, YouTube is as big of a search engine as Google.

SEO 73

SEO San Diego Analytics Video 73

Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. It’s often hard to tell stories about change—audiences grow wary or defensive—but Margolis helps leaders in Silicon Valley and other hotbeds of innovation make that change feel exciting and achievable. Click here to listen to the episode.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

Brandanew

OCTOBER 14, 2016

Your primary goal on Instagram is to engage with your existing audience while also growing the number of avid followers for your brand. And while we see a #nofilter hashtag to demonstrate how beautiful some Instagram photos are without the need for modification, people still create viral content using filters that refine their posts.

Community 100

Community Social Media Nashville Philippines 100

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Today’s audience is looking for something more creative, more visual, engaging, and interactive. Here is where you have to think outside the box.

Marketing 240

Marketing Viral Channel Metrics 240

View from Seed

MARCH 22, 2016

Read the publication, understand its audience, and write your pitch around that. The more you consider the audience when you make your pitch, the less likely that reporter is to hit “delete.”. Read up on the tech news sites you’re pitching, then do a little soul-searching. Pitch late. The operative word in “news” is “new.”

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Duct Tape Marketing

MAY 30, 2014

Viral Video Marketing. Seeking out a firm with good copy writing and production staff can help bounce your ideas into a whole new audience. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. What names come to mind when you think about online search engines?

Video 77

Video Widget Software Review Entrepreneur 77

Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. You are not rushing the audience to your digital existence.

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Metrics Advertising Marketing Social Media 165