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Building Competency in Semantic Web Technology - Part II

semanticuniverse.com

But regardless of the technology audience, technology adoption is capricious, relying not only on technical superiority but on a number of issues like marketing, timing and image. Web technologies are no different; the syndication formats RSS and Atom were the subject of a bitter format war starting around the year 2000.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. And we started down this path and what started to see were these companies. That’s great.

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