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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. The most telling cohort, perhaps, is which promotion locked in the sale. Now it’s time to apply your knowledge—and win more repeat sales. By month of first order.

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Why Sites Are Getting Personalization Wrong (and How to Fix It)

ConversionXL

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Most visited type of sale. increase in clicks to sale from the listing page. ‘At last!’

B2C 70
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Businesses For Sale |. Consumer Services (B2C). Australia/New Zealand. Businesses For Sale |. Businesses For Sale |. Nine Killed in Nepal Avalanche An avalanche swept away climbers on a Himalayan peak in Nepal, leaving at least nine dead and six others missing, officials said. Want to be an entrepreneur?

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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. We got instantaneous feedback on the validity of the idea and started our sales process concurrently. I encourage B2B startups to keep them in their customer development arsenal.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. An example of the implication: Don't expect short term sales/revenue from any social participation. Let's look at B2C companies. So, let's fix that error. There is no Do intent!