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The False Dichotomy of B2C and B2B

Venture Chronicles

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.

B2C 36
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Killer B2B Marketing Tips

YoungUpstarts

What comes into your mind when you hear B2B marketing strategies ? You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace. You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace.

B2B 165
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48
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How B2B Brands Can Generate More Website Traffic

YoungUpstarts

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. From improving brand awareness to making more sales, the right traffic generation can transform the future of a B2B brand. Ignore SEO.

B2B 138
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500 Founders: Luke Campbell, Marta Meszaros, Andy Bowie & Abbe Hyde

NZ Entrepreneur

” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost. If you’re a B2B business, go pitch your target audience before you have a product and validate what will make them say yes. My Auto Shop. ” Abbe Hyde – Founder.

Founder 101
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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] B2B is actually one of the most popular areas of people starting community right now. Are B2B communities B2C?

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Why A Wholesale e-Commerce Platform Is Essential For Your B2B Business

YoungUpstarts

B2B wholesale businesses have had to rethink and realize that a wholesale e-commerce platform is essential to their business. Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. Forrester estimates that B2B e-Commerce will top $1.1

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