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B2B Marketplaces Revisited

Version One Ventures

boom – expectations were high for B2B (product) marketplaces. Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. By reducing the friction for North American companies to find suppliers in China, they’ve been the most successful B2B marketplace to date. How to monetize a B2B marketplace.

B2B 213
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
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Conversion, retention and churn benchmarks

VC Cafe

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. For example, in B2B SaaS conversion, OpenView Partners 2022 benchmark report found that the average conversion rate for B2B SaaS businesses was 7.3%

Retention 109
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The False Dichotomy of B2C and B2B

Venture Chronicles

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.

B2C 36
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48
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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). BUSINESS-FOCUSED (B2B). Network Effect B2B. Physical-World Ecommerce.

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3 Tips For Entrepreneurs Entering The B2B Industry

YoungUpstarts

The B2B (business-to-business) industry can be challenging. It is unlike the B2C (business-to-consumer) industry many of us interact with on a daily basis – be it through grocery shopping or buying a gift for a friend – and there are several unique distinctions between the two industries. Here are three tips: 1.

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