ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. Instead, they could simply click a link and enter an email address.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

OCTOBER 26, 2011

Its free-to-use Request Engine helps connects businesses and corporations to the people, services or equipment needed to finish the job, whether it is to produce a traditional corporate video, viral webisode, commercial, or cover a live event. Just this past week, we used ProductionHUB to find gear and crew in Athens, Greece!”.

Search 154

Search Media Greece Product 154

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I wish the modern startup community would understand the mindset that gets a company to this point, and resist it. Use viral growth to offset cancellations. Few B2B companies can truly claim “viral growth” characteristics. The mindset works like this: It costs a lot of money to land an enterprise customer.

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. As Kim learned, segmentation can tailor marketing messages for small, loyal communities within a larger customer base. For products with more than one kind of user, we write more than one user manual. Their value proposition is vague, their supporting language is vague.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion.

Retention 126

Retention Analytics Campaign eCommerce 126

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. . $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money). Highly experienced, top-tier angels. Requires team relocation. Conveniently local.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

ConversionXL

JANUARY 31, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? For Brookdale – a community for senior citizens – sticking with video would have cost them $108,000 in monthly revenue. 5 Dimensions of Rockstar B2B explainer videos. Recommended Reading: Useful Value Proposition Examples (and How to Create A Good One).

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. . $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money). Highly experienced, top-tier angels. Requires team relocation. Conveniently local.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

ConversionXL

AUGUST 10, 2021

The culture they foster is entrepreneurial and community-driven—traits that are reflected in their startup and small business target audience. One B2B brand that does this well is social media scheduling platform Later. Once you set the ball in motion, your community will likely take hold and run with it.

Metrics 152

Metrics Audience Curation Algorithm 152

This is going to be BIG.

APRIL 23, 2012

There are several key problems to this knowledge sharing little community we've built: People make themselves look better in hindsight. Half the time, founders were pitching a completely different idea than what took off--so the VC who looks brilliant for funding the latest viral app really funded a B2B product that never took off.

Startup 160

Startup Lean Venture Capital Mobile 160

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Let me introduce other material that may be good for our community. Popular Media: the key to viral marketing.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. Well, then you’ve got to go viral. Well, then you’ve got to go viral. Dropbox is a perfect example of a company that relied heavily on product virality, which was built into the product.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Tap into niche communities to further understand the questions your audience is asking. Viral marketing is hard to replicate.

Audience 122

Audience Technical Review Social Media Campaign 122

Ben's Blog

MAY 15, 2020

People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly. Brian : There’s a couple things about this, though. ” We know that that mental shift is happening.

Founder 36

Founder Conversion Technical Review Cash Position 36

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. The post B2B Video Marketing: A Strategy for Lead Generation appeared first on CXL.

Lead Generation 110

Lead Generation B2B Video Marketing 110

David Teten

DECEMBER 3, 2019

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.foliomag.com

JULY 31, 2012

MediaPRO Community. B2B: Business Media. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Careers Home.

Social Media 40

Social Media Rhode Island Media South Dakota 40

YoungUpstarts

MARCH 27, 2020

Become Part of the Community. If you decide to open a physical store or another real-world location, it is paramount that you choose to integrate your business with the community that you are hoping to garner the support of. If you want to spread the word online, you should create a social media account to create viral posts.

PPC 179

PPC Social Media Audience Advertising 179

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Intercom.io – Tool that lets customers communicate from your website. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. by Nick Pahade, CEO of Poptent. Know your audience. Have fun with it.

Video 180

Video B2B Campaign Social Media 180

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Another small effort… create videos about your company charity efforts, your community/social responsibility efforts. If you are a B2B company, checkout Cisco's social efforts. Tap into YouTube Community / Media Platform.

Analytics 149

Analytics Marketing Audience Channel 149

Mike Michalowicz

FEBRUARY 11, 2013

People have always gathered to talk about business, life and community events. Many communities now have online forums/bulletin boards that offer varying levels of paid memberships. Just remember not to get caught up in community drama as every post represents you and your business! Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. Most of the marketing community has accepted this and we see a huge surge of retargeting efforts.

Analytics 78

Analytics Metrics Channel Software Review 78

YoungUpstarts

DECEMBER 9, 2014

Part of the New Rules of Social Media edited by legendary David Meerman Scott , “ Content Rules “ teaches you how to create compelling online content that attracts customers, build communities, generates leads, and grows businesses. Surprise and entertainment helps drive viral sharing while building your company’s personality.

B2B 185

B2B Social Media Afghanistan Iraq 185

Duct Tape Marketing

JUNE 22, 2021

I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. Is it to build a community? Building community. These are great features to educate and communicate with your audience on Facebook. Driving traffic. Generating leads.

Social Media 95

Social Media Media Curation Audience 95

mashable.com

SEPTEMBER 1, 2011

With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started!

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

Rob Go

JULY 11, 2013

Here are a couple examples from our portfolio: Vertical Communities: One of the exciting attributes of GrabCAD in the early days was its rapidly growing, engaged community of mechanical engineers. As a vertical community, the business of GrabCAD was never going to look like that of a social network or social media company.

Distribution 66

Distribution Vertical Viral B2B 66

mashable.com

MAY 5, 2011

Create Viral Content Infographics startup Visual.ly We took the creative approach with our messaging as well as integrated Facebook and Twitter to encourage virality. ); //]]> Welcome to Mashable! Sign in with Facebook or Twitter to get started! I do like Obama, being the seed of a Muslim (my native country-sake – Africa).

Pakistan 94

Pakistan Social Media Startup Stealth 94

conversionxl.com

FEBRUARY 4, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? For Brookdale – a community for senior citizens – sticking with video would have cost them $108,000 in monthly revenue. 5 Dimensions of Rockstar B2B explainer videos. Recommended Reading: Useful Value Proposition Examples (and How to Create A Good One).

Analytics 98

Analytics Software Review Conversion Video 98

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. At the same time, using social media channels (such as Facebook, Instagram, Pinterest, etc) will give you an opportunity to get your content noticed and hopefully, make it go viral.

Marketing 100

Marketing B2C Social Media Germany 100

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. In the “tweet heard around the world,” Oreo was able to quickly create a piece of content in real time that went viral and won numerous awards during the Super Bowl a few years ago. No problem.

Customer 92

Customer Audience Campaign Social Media 92

Brandanew

JANUARY 8, 2016

Brands that will stand-out in 2016 will leverage the power of the community and create a strong ROI based on measurable data-backed decisions. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Tina Chan, Social Media Manager, GEECL.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

AUGUST 16, 2016

While it might seem tough to find a practical reason to use something like Snapchat for B2B purposes, plenty of companies are. While a teaser for a product video isn’t very likely to go viral, it is easy to make (if you have an existing product video or footage) and can send a worthy amount of traffic to your website. Thank you!

Video 48

Video Metadata Social Media Hosting 48

Up and Running

OCTOBER 18, 2016

You can also look to your customers for inspiration, and focus on curating content that speaks to your brand image, company culture, community, and the varied aspects of your brand identity that make up your business—not just your actual product or service. For inspiration, look to General Electric: General Electric on Pinterest.

Small Business 60

Small Business Marketing Social Media Curation 60