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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

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Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

View from Seed

But here’s some examples or frameworks to consider. You’re obviously not showing charts of user growth, number of customers, or revenue. Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses.

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Tortoise vs. the Hare

Austin Startup

Much of the writing on startups focuses on two elements: finding product-market fit scaling the company once #1 is accomplished For product-market fit, we have a lot of source material to work with from the last decade: Steve Blank’s leadership on Customer Development , and Eric Ries’ on the Lean Startup ?—?along Stanford’s CS183c?—?Blitzscaling

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. Many tools designed for B2B marketing in general are also relevant to investors. 1) Market fund. 8) Accelerate portfolio company value.

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Tour de Force: How To Get Much More Out Of Your Customer Tours

YoungUpstarts

by Dan Adams , author of “ New Product Blueprinting: The Handbook for B2B Organic Growth “ As a B2B supplier, you can approach new product development one of two ways. You can ask your customers what they want. For years we struggled with ways to help our clients improve their B2B customer tours.

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Book Short: Is CX the new UX?

OnlyOnce

Outside In: The Power of Putting Customers at the Center of Your Business , by Harley Manning and Kelly Bodine from Forrester Research, was a good read that kept crossing back and forth between good on the subject at hand, and good business advice in general. “Customer Experience is a journey, not a project.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. When crafting offers like this, we rely on a messaging framework called SCQA, which stands for: Situation. Evaluation, however, implies a journey of discovery. Image source ).

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