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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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Five Rules for Making Products That Sell Themselves

YoungUpstarts

by Dan Adams , president of Advanced Industrial Marketing and author of “ New Product Blueprinting: The Handbook for B2B Organic Growth “ Right now our economy and our nation feel anything but business-friendly. When the Venn diagram circles of ‘Happy Customer’ and ‘Happy Boss’ come together, everyone’s happy!

Product 237
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Talented product developers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. If so, the business world is full of specialists who are all too eager to help.

Customer 154
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Tour de Force: How To Get Much More Out Of Your Customer Tours

YoungUpstarts

by Dan Adams , author of “ New Product Blueprinting: The Handbook for B2B Organic Growth “ As a B2B supplier, you can approach new product development one of two ways. You can ask your customers what they want. For years we struggled with ways to help our clients improve their B2B customer tours.

B2B 124
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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development? Extra Lucrative Conversion Advice.

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Book Short: Is CX the new UX?

OnlyOnce

Outside In: The Power of Putting Customers at the Center of Your Business , by Harley Manning and Kelly Bodine from Forrester Research, was a good read that kept crossing back and forth between good on the subject at hand, and good business advice in general. “Customer Experience is a journey, not a project.

Lean 94