ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113

B2B Marketing Social Media Pakistan 113

ConversionXL

NOVEMBER 4, 2021

Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. There is no reason why the same shouldn’t apply to B2B customers.

Product 127

Product Marketing B2B Technical Review 127

Austin Startup

SEPTEMBER 1, 2020

And ZoomInfo reports that 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads. Did your event plans include team members presenting, being part of a panel, conducting a demo, or leading a workshop?

B2B 111

B2B Startup Campaign Database 111

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Also this is almost exclusively B2B unless it’s something “luxury.” ” Big companies can buy it without much consideration, but small companies need to understand the value, so you might need sales material to convince them, and a demo. 200-300), and you can afford to spend money acquiring them.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. Worst of all, they usually contain no call to action to sign-up or request a demo. What is the SEO pyramid? Problem terms.

Framework 123

Framework B2B SEO Search 123

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. Watch a product demo. Schedule a demo.

B2B 131

B2B Technical Review Email Sales 131

Version One Ventures

MAY 17, 2022

Inflection is the only marketing automation solution purpose built for B2B product-led companies. In years past, the B2B customer experience and buying process were owned by sales. Some of today’s most successful B2B companies are product-led. P.S.: You can request a demo here!

B2B 107

B2B Product Stealth Marketing 107

YoungUpstarts

JUNE 11, 2017

LinkedIn is another social tool for businesses yet offers a B2B angle for networking and reaching out. An effective tool in showing clients what you do or how you can help them, is creating a handy demo with an easy to understand guide on the product or service you offer. Then we come to good old-fashioned networking.

Database 131

Database Software Review Dividend Social Media 131

View from Seed

JANUARY 10, 2022

With two successful accelerators under our belts, we’ve proven that going back to basics with smaller cohort sizes and zero demo days works. I liked that there was no organized demo day at the end of the program.” – Lillian, ShelfLife. Here are a few unprompted quotes from accelerator alums to help better illustrate: .

San Diego 156

San Diego San Francisco Alabama Valuation 156

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

View from Seed

JUNE 10, 2020

This initial wave of applicants resulted in the selection of six initial Accelerator participants – female & male founders at startups hailing from the Bay Area to Miami to Alabama to Boston, ranging from b2b SaaS offerings to consumer services… all transforming people’s everyday lives.

Cofounder 177

Cofounder Syndicate Syndication Alabama 177

ConversionXL

MARCH 5, 2019

For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. The sender included a 30-second video interacting with his website: The custom, pre-recorded demo in this email won praise—and a response. Or a pre-recorded demo? Image source ).

Email 130

Email Campaign Reputation San Diego 130

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Whether you’re offering B2C or B2B SaaS, you need to make sure you’re employing the right sales strategies to drive revenue and get your offering into the hands of people and organizations who need it. . Offer Free Trials and Demos. With more than a decade in sales, his experience ranges from B2B, B2G, and B2C.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. That's true in like the B2B space. Key Takeaway: You say your company is amazing. But why should your customers believe you?

Marketing 77

Marketing Audience B2B Framework 77

ConversionXL

FEBRUARY 3, 2022

Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. For free.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. Demo Requests.

B2B 92

B2B Mobile Analytics Deal Flow 92

Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%).

Video 74

Video Marketing Harvest Bandwidth 74

YoungUpstarts

MAY 1, 2020

If you’re in an accelerator program, it will usually provide a demo day, which is a great way to generate your initial meetings. If you don’t have a demo day (or if yours didn’t go well), you can make up for this by requesting introductions to seed funds, micro VCs, and angel investors.

Early Stage 149

Early Stage Security Angel Investor Lead Investor 149

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. Demo Requests.

B2B 77

B2B Mobile Analytics Deal Flow 77

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Post-launch, product marketers focus on improving sales enablement and work to drive demand and adoption of the product.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do some of the most successful SaaS companies approach their demos? In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours.

Product 120

Product B2C B2B Email 120

ConversionXL

DECEMBER 16, 2020

Sales funnels (essential for websites offering demo calls or free trials to identify friction points). Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution. Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). UserZoom GO.

Technical Review 92

Technical Review Software Review B2B Design 92

Both Sides of the Table

JANUARY 13, 2011

I’m comfortable with introductions and then getting into the demo.&#. I believe in this so much that, despite my post advising you to be prepared for the *norm* in VC, I wrote a post about a company that came in for a presentation and never even got the slides out or presented a demo. Just jump into the demo after intros.

Early Stage 299

Early Stage Venture Capital B2B Sales 299

YoungUpstarts

AUGUST 10, 2020

Use Video Demos and Product Displays. Small ecommerce sellers can improve their ROI by using video for marketing and product demos. . Will Schneider is the founder of insightQuote, a match-making service for B2B services, and writes informative posts about fulfillment services at FulfillmentCompanies.net.

eCommerce 131

eCommerce SMS Email Video 131

The Startup Lawyer

MARCH 8, 2010

The selected startups will get up to $25,000 in seed funding, intensive top-notch mentorship, and the opportunity to pitch to angel investors, venture capitalists and corporate dev teams at their biannual “Demo Day”. Here’s the type of startups TechWildcatters is looking for: -Applications: B2B Web/Enterprise 2.0,

Technical Review 40

Technical Review Dallas Seed Capital Angel Investor 40

The Startup Lawyer

MARCH 8, 2010

The selected startups will get up to $25,000 in seed funding, intensive top-notch mentorship, and the opportunity to pitch to angel investors, venture capitalists and corporate dev teams at their biannual “Demo Day”. Here’s the type of startups TechWildcatters is looking for: -Applications: B2B Web/Enterprise 2.0,

Technical Review 40

Technical Review Dallas Seed Capital Angel Investor 40

YoungUpstarts

JULY 29, 2013

You’re supposed to demo the business, not just the product. The investors who come to Demo Day might nod politely when you talk about the features of your product. Demo Day is an invitation-only event. Each startup in which JFDI has invested, and which makes it through the program, will be invited to pitch at Demo Day.

Asia 167

Asia Singapore Cofounder Incubator 167

YoungUpstarts

FEBRUARY 6, 2013

The eight startups – covering the gamut of B2B, C2C, B2C and even B2B2C – are: AskAbt , from India, have a platform to manage real-time crowdsourced queries. “Early-stage business is becoming less of an art and more of a science,” he adds.

Singapore 157

Singapore Malaysia New Zealand Vietnam 157

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. The Twitter post?

B2B 131

B2B Marketing Analytics Campaign 131

View from Seed

MARCH 3, 2015

Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Yes, customers are you number one goal, but marketing-wise, you need specific, attainable goals, whether it’s leads or more demos or free trials or press hits. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Both Sides of the Table

JANUARY 27, 2013

The main reason that your advisors tell you to focus on your vertical, your age demo or your users favorite destination is that this is the obvious way to interest your user base. Here’s how you should think about your PR plan. Understand That You Don’t Only Have One Target Audience.

PR 309

PR Campaign Vertical B2B 309

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. This is powerful because—instead of prospects filling out your competitor’s demo requests—they’re evaluating your product. The Three Tidal Waves Coming for Your SaaS Business.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

MAY 1, 2019

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Similarly, for B2B sellers, most consideration takes place away from your site, in meeting rooms with decision-makers you’ll never meet. Education helps, but we make emotional decisions more than we care to admit.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. The One Page Guide To Demo Video Scripts (Simplifilm). Quite simply, because they work.

Video 122

Video Software Review Cofounder Metrics 122

Both Sides of the Table

SEPTEMBER 13, 2009

Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. We were it in Europe: B2B. We launched out second company, Koral, at DEMO in 2006. So journalists were looking for a new story to tell.

South Africa 310

South Africa Europe Disintermediation Poland 310