B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. The gated B2B portal.

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Why And How Your B2B eCommerce Start-up Should Work On Having A Strong Sales Team

YoungUpstarts

However, if you’re a B2B e-commerce start-up, a well-oiled sales team has the potential to contribute strongly to your bottom-line. In many cases, the backbone of B2B e-commerce start-ups is a strong sales team. In Southeast Asia, companies often run into 2 barriers when it comes to doing B2B business: trust, and the role of pre-existing relationships. However, it’s a challenge that B2B e-commerces need to take on head first, says Gogoprint.

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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B. Why is Optimizing for B2B Different? There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

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7 Trends That Will Define the Future of eCommerce in 2021

Up and Running

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. For eCommerce, this means ensuring that your content works on smart speakers.

4 Ways To Get Your Customers To Use Your B2B eCommerce Site

Women Entrepreneurs Can

The world of eCommerce is one of the fastest growing markets today. But what about B2B customers and having a B2B eCommerce site you’re selling goods and products to other businesses rather than to broad consumers on the market? The fact of the matter is that B2B customers are oftentimes more difficult to handle than general consumers. That’s why it may be challenging to get them to use your eCommerce site.

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The Secrets Behind Determining the Value of eCommerce Sites

The Startup Magazine

If you’re interested in selling your eCommerce website but are unsure of how to go about determining the actual value of your business, you’ve come to the right article. We also cover what a lot of “how to sell eCommerce website ” blogs fail to even mention (but more on that later).

Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

YoungUpstarts

It is saturated with competing eCommerce retailers, brands and sellers, all fighting for consumer interest and investment. How can they ensure that their products and overall brand identity are being perceived well on all eCommerce sites? When brands list their products on eCommerce sites, they hand over an element of control, and it then becomes difficult for them to track inefficiencies in this channel. Improve your eCommerce sales strategy.

Why We Think B2B Crowdsourced Logistics Will Be a Big Hit

Both Sides of the Table

Greg immediately hit the ground running with a few themes that he had developed while the CMO at HauteLook, a successful eCommerce business that sold to Nordstrom for $270 million. He immediately started meeting with every eCommerce business and has a few themes on where he thinks innovation at the brand level will come. Another one of his big themes has been B2B crowd-sourcing and he had a company in mind already even before he joined – Deliv.

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5 Important Website Design Features Your eCommerce Site Must Have To Succeed

crowdSPRING Blog

Online Commerce (eCommerce) is on a tear. Frost & Sullivan reports that annual B2B eCommerce will reach $6.7 Meanwhile, eMarketer estimates that global retail eCommerce will reach $25 trillion in 2019. With so much to gain, eCommerce businesses can’t afford to lose sales due to poor website design. But eCommerce websites are unique. The bottom line is that eCommerce…. trillion by the year 2020.

4 Benefits Of Using Magento For Your eCommerce Startup

YoungUpstarts

Magento is a powerful tool that can help you build startups in both B2C and B2B eCommerce. Mobile retail commerce sales comprised more than 34 percent of total eCommerce sales in 2017. If you’re looking for a feature-packed platform for your new eCommerce startup, keep Magento at the top of your list of options. Working from this central hub, you can manage all aspects of your website development and simplify sales for easy growth.

How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not. Ecommerce businesses of all sizes must find a way to demonstrate and provide value to the shopping audience.

5 Mobile Optimization Tactics for B2B SaaS Sites

ConversionXL

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. 5 Mobile Website Design Tactics for B2B SaaS. Testing is Hard on Mobile and for B2B SaaS.

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How To Prepare Your Ecommerce Business For The Future

YoungUpstarts

This is why B2B relationships are so important. Start by seeing which ecommerce platforms are popular in their respective countries and making your goods available. Wherever the future takes us, ecommerce is sure to be an interesting industry to follow over the next few years. According to the latest IMRG Capgemini e-Retail Sales Index, over £100bn was spent in the UK on online shopping.

5 Mobile Optimization Tactics for B2B SaaS Sites

ConversionXL

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. 5 Mobile Website Design Tactics for B2B SaaS. Testing is Hard on Mobile and for B2B SaaS.

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How To Better Measure B2B Lead Generation

ConversionXL

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites.

How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Building a network is not the same as building a SaaS or ecommerce company. The post How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style appeared first on NextView Ventures.

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Everything You Should Try To Make Your eCommerce Business A Success

YoungUpstarts

If your eCommerce business hasn’t got off to the best of starts , then you’re probably wondering how to fix things. So, here is everything you should be giving a shot in order to drive your eCommerce business to success. Next up, be sure to ply your social media channels with engaging content all about your eCommerce store. Next up, be sure to see one of many eCommerce SEO expert agencies to get your digital marketing fix.

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. Ecommerce content marketing for every stage of the funnel.

B2C becomes B2B every time someone walks into an office with their smartphone in their pocket

Hunter Walker

B2C becomes B2B every time someone walks into an office with their smartphone in their pocket. It then occurs to them that this magical service isn’t just for sending a gift or returning an ecommerce purchase but can be used for jobs big and small, one-offs or reoccurring.

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How Personalized Marketing Can Increase Your eCommerce Sales

ConversionXL

The following infographic, “ eCommerce Goes Personal ” summarizes just how personalized content can yield significant improvements in our business objectives. According to Monetate , email still provides the best conversion rates when compared to other traffic sources in eCommerce. For B2C eCommerce businesses, the user usually comes with some purchase intent, so it doesn’t always make sense to use such tactics to capture emails.

The Battle of the Brand: CRO vs. Branding

ConversionXL

In my thought experiment, a brand person comes to me and asks me to start incorporating “Intel Inside” branding on my landing pages where I’m selling processors directly on an ecommerce page. Blog B2B branding data-driven marketing intermediateIt’s cold. It’s undeniable. It’s absolute. It’s infallible. Or is it? As CROs we tend to boil the world of human behavior, intent, and action into neat rows in a spreadsheet.

How to Develop an App for Your Business Without Coding Knowledge

Up and Running

With more and more people working remotely , using eCommerce websites for shopping, and dating online, companies should build a mobile app or website in order to remain relevant. . Managing a Business app development business management ecommerce business mobile app development

How to Solve the Biggest Shipping and Fulfillment Challenges of 2019

Up and Running

By 2021, global B2C ecommerce sales are expected to surpass $4.5 If you’re an ecommerce retailer, not only should your line of products be of optimal quality, you need to be able to get them to your customer’s door as quickly as possible. Late deliveries result in B2B penalties from larger retailers. With the hyper-competitive ecommerce industry, there are plenty of options to turn to if customers are left dissatisfied. ecommerce sales are declining.

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3 Successful Strategies Used By a Reputable Reputation Management Agency

The Startup Magazine

Social media is an amazing way to connect to your target audience, and it’s also a helpful resource for B2B communication. . Even if you purchase that product from Amazon or another eCommerce store, checking out the manufacturer’s website is a great way to see if this is a product you actually want to buy. . Hiring a reputation management agency is a major step in growing your business.

Discover These Effective Strategies in Lead Generation

The Startup Magazine

These strategies and tactics , specifically for B2B lead generation, include sending cold emails, sending old blog posts to a potential new prospect and creating an FAQ message. Marketing ads audience audio Blog Community consumers customers eCommerce Email marketing engagement Facebook first impression Interview lead generation LinkedIn online courses Podcast Social media subscribers team Twitter webinar

Visual Merchandising: Online Startups Cannot Afford to OverlookVisual Merchandising: Online Startups Cannot Afford to Overlook

ReadWriteStart

Additionally, eCommerce sites have paved the way for brands not only to sell their products on their online shopping site but also on Amazon, Facebook, etc. However, smaller brands can also deliver such an exquisite experience directly to customers, B2B, B2C, and even to non-fashion brands.

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4 Ways to Improve Your Online Storefront

Up and Running

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Below, I’ve listed some of the SEO basics for ecommerce to get you started. Managing a Business Starting a Business ecommerce Online store seo websiteIn our connected world, people shop online almost as often as they physically shop in stores.

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5 Point Guide To Improving ROI As A Small E-Commerce Seller

YoungUpstarts

There’s never been a better time to start an ecommerce store than now. Despite the enormous opportunity of ecommerce though, success is not automatic. Many promising ecommerce sites have crashed and burned over the last 2 decades. by Will Schneider, founder of insightQuote.

9 Things You Should Know About Social Login & CRO

ConversionXL

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. If you’ve been on the fence about introducing social login for your eCommerce site, hopefully this has given you enough to consider. Blog eCommerce Resources User Experience We are always striving to boost conversion rates and encourage users to engage more.

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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

As Ardath Albee, a B2B marketing specialist and the creator of the Up Close and Persona tool, notes in an interview with the Content Marketing Institute, “…I see a lot of personas that are what I kind of call ‘Ouija Board’ personas, because they are based on stuff that marketers would never know.”. When was the last time you took a long hard look at what makes your customer base tick?

Monetizing Groupthink – Interview with Israel’s Gift Project

VC Cafe

The Gifts Project is a social ecommerce platform enabling group gifting. Ron Gura, co-founder and CEO of The Gifts Project, believes his B2B platform solves this problem. The Gifts Project is a social ecommerce platform enabling group gifting. Its CEO, Ron Gura, was a mentor at Seedcamp Tel Aviv 2011 , an early-stage micro seed investment and mentoring programme. Startup Intelligence recently interviewed him for VC Cafe.

Everything You Need To Know About Designing Valuable Customer Surveys

ConversionXL

If B2B try to get information about industry and position in the company. Blog eCommerce Resources Lead Generation SaaS Resources Competitive Analysis Customer Development Articles To Help You Find Product/Market Fit Persuasion & Influence Value Proposition Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers.

Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving.

A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. Physical-World Ecommerce. At NextView, we believe that one of the next steps in ecommerce is facilitating goods and services transactions that involve a “real-world” component to the experience. BUSINESS-FOCUSED (B2B). Network Effect B2B.

Why Allowing Customers To Transfer Ownership Is Good Marketing Strategy

YoungUpstarts

What exactly is the success rate of an eCommerce store? If you are a company that sells eCommerce tools, this cannot be good news. Several months ago, Shopify, one such eCommerce platform provider, launched Exchange , a marketplace that allows users to buy and sell online stores that are hosted on their platform. Did you just realize eCommerce is not for you? This disrupts business continuity and impacts a B2B service provider like Paypal in two ways.

How To Keep Your Company Alive – Observe, Orient, Decide and Act

Steve Blank

For example: If you had brick and mortar locations, how much can you pivot to Ecommerce (for basics), so customers can acquire goods without having to leave the house? B2B – cloud services, online meetings, virtual workforce management, collaboration tools. This article previously appeared in the Harvard Business Review. It’s been updated with new information about the U.S. Paycheck Protection program and the Economic Injury Disaster Loan program.

The State of Marketing Training in 2019 [Original Research]

ConversionXL

SaaS, B2B, and ecommerce organizations had the highest perceived marketing skills: Government and non-profit sectors trailed for-profit businesses. Surprisingly, agencies trailed all industries: Only 2 in every 5 has defined a process: That means that roughly… 3 of every 5 agencies 1 of every 3 B2B, SaaS, or travel companies And half of all ecommerce, media, non-profits, and governmental organizations. companies spend billions on training each year.

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Forward Partners solo-founders office hours – 19th Sept

The Equity Kicker

——————– We will be holding Open Office Hours on September 19th to meet solo-founders of ecommerce companies at the idea stage. Our sector focus is the ecommerce ecosystem. We define that broadly to include any consumer facing business where there is a clear transaction/purchase and B2B companies that sell to ecommerce companies.

Seven Tips To Successfully Crowdsource Video Projects

YoungUpstarts

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. It’s tempting to try to cast the widest possible net, but to focus your video on generating the best B2B opportunities, it pays to define your audience more narrowly. by Nick Pahade, CEO of Poptent.

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The Importance Of Company Branding And How To Market It

YoungUpstarts

Ecommerce has been on the rise for a while now, but the lockdown period has placed this business model at the forefront of purchasing decisions like never before. by Luigi Pannozzo, Managing Director of Gazeboshop.

The Apparent Benefits Of Taking Your Business Online

YoungUpstarts

The exponential rise of ecommerce illustrates the acceptance of internet as a major marketplace globally. The rapid rise of sites like eBay and Amazon have knocked down traditional sellers, but this is not just limited to ecommerce sites, other small to medium sized companies have also successfully established their online presence to fruition. Even adding an ecommerce section to a website is no trouble. by Simon Horton, founder of ShopIntegrator.com.

Saturday Startup Spotlight: Swayy

Austin Startup

Rajya : We’ve met and talked to a lot of people who are doing B2B, but meeting B2C people is really key for us. Rajya : A lot of the other retail tech companies are B2B, they’re selling software solutions like AI to eCommerce stores.

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