ConversionXL

AUGUST 18, 2020

When it comes to SEO, it all starts with keyword research. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. What is the SEO pyramid? The SEO Pyramid categorizes search term types for B2B SaaS businesses.

Framework 123

Framework B2B SEO Search 123

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway.

B2B 100

B2B eCommerce Search Technical Review 100

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Implement SEO best practices. Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Analytics Software Review 80

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. Inherently this means that I’m researching a topic I need to know about, and that I’ll likely rank high in SEO for that particular topic. Today, I do this manually.

Social Media 60

Social Media Technical Review Media Private Equity 60

Duct Tape Marketing

MAY 25, 2022

And that's, what's gonna happen in business, whether you're in advertising or email or communications or SEO, AI is going to be infused into the software and make it smarter. John Jantsch (09:13): Hey, eCommerce brands did you know, there's an automated marketing platform. But we're not there yet. Paul Roetzer (12:33): Yeah.

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

YoungUpstarts

JULY 13, 2020

Ecommerce has been on the rise for a while now, but the lockdown period has placed this business model at the forefront of purchasing decisions like never before. Another prominent digital marketing strategy is to invest in increasing your website’s visibility through search marketing such as SEO and PPC. Leverage proximity targeting.

Marketing 147

Marketing Social Media Audience eCommerce 147

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

The Next Web

SEPTEMBER 1, 2013

59% of B2B marketers rate blogs as the most effective content marketing tactic ( CMI ). Blogging champions as the #1 method for increasing traffic, with SEO in second place ( HubSpot ). B2B marketers who use blogs generate 67% more leads per month than those who do not ( Inside View ). Industry news analysis.

eCommerce 147

eCommerce Startup B2B Audience 147

The Startup Magazine

OCTOBER 26, 2021

Invoices and cash flow are the driving force of any business, especially if you are in the B2B sector. A good example is if your advertising campaigns aren’t bringing good returns on investments while SEO efforts are doing better. Keep Track Of Your Invoices.

Management 137

Management Cloud Software Stock 137

Up and Running

AUGUST 7, 2019

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

YoungUpstarts

DECEMBER 15, 2015

Practical Ecommerce contributor Erica Tevis noted that research is critical in order to identify a company’s potential target audience. First and foremost, retailers must determine who, exactly, is their target audience. Who are the users visiting the site, and which of these individuals are making purchases?

Customer 100

Customer Audience Mobile B2B 100

YoungUpstarts

AUGUST 13, 2015

Practical Ecommerce contributor Armando Roggio pointed out that personalization in the e-commerce industry is similar to dating – the brand has to be willing to take a few risks to capture the attention of its clients. Give the shopper something they won’t see anywhere else.

B2B 100

B2B eCommerce Social Media SEO 100

ConversionXL

FEBRUARY 12, 2015

My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. I’m a polymath too. #2

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency. Most B2B buyers know this. Evaluation, however, implies a journey of discovery.

PR 120

PR B2B Lean Audience 120

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce. When people think of web analytics everything they think about is chapter 4, and yet you'll find so many yummy treats here. I am out of breath! Chapter 5 The Key to Glory: Measuring Success.

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 89

Marketing Affiliate Channel Software Review 89

Occam's Razor

JANUARY 6, 2010

If you have never taken a list of keywords AND the landing pages recommended by SbKT where you have zero impression share and given it to your SEO team then you should feel bad. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). There is so much here.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MARCH 3, 2021

For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

MAY 13, 2020

Here are a few examples: Ecommerce data. This is a challenge for most B2B sites. Are crawl anomalies affecting SEO? All information, including enhanced ecommerce, is exported. Correlations between products can help drive product recommendations. Third-party data. client ID, SHA-256 hashed email, generated ID, etc.),

Analytics 85

Analytics Aggregator SQL Cloud 85

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. f) SEO ranking. Create Hybrid content: > B2B marketers are employing 12-14 formats of content on an average. Think beyond generic SEO. SEO has changed.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Memberstack’s B2B audience are familiar with YCombinator. This landing page from ecommerce furniture retailer Burrow is an excellent example of using high-quality imagery and video to tell the story.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

JANUARY 21, 2019

When Moz’s SEO tool wasn’t working as expected, they penned a public apology on their blog to say sorry for the failures, why they happened, and what they did to fix it: 2. Slow delivery times : When it comes to managing ecommerce logistics—coordinating online orders, fulfilment, and shipping—hiccups are inevitable.

Software Review 125

Software Review Social Media Demand Advertising 125

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Further Reading: The Ultimate Guide to eCommerce Email Marketing. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. I had some friends selling an eCommerce site builder to small businesses approaching with the direct sales model only. In order for my startup to be successful, I had to learn from scratch the way sales and marketing work.

Belarus 137

Belarus Viral Channel Startup 137

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

SEPTEMBER 30, 2013

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. The average conversion rate for a typical top ecommerce site is around 2%. many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Oh, and what is that small SEO effort at the very top? Again, important. Go, win big.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

FEBRUARY 3, 2016

Of course, most companies know this, especially those in the eCommerce space. If you think B2B is exempt from this, you’re wrong. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Second, your habits become more flexible.

Conversion 48

Conversion Technical Review Software Review B2B 48

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Things that might hinder SEO. The potential customer has already discovered us.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Shopbop: (Luxury) Ecommerce and Branding Done Right! John Lewis: Thoughtful Cart and Checkout Experiences for Nonline Outcomes. Innocent: Passionate Copy and Heart-warming Visual Design. ~

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

MARCH 5, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. It could be B2B, it could be whatever. Do you find that actually makes the sales process of, well then we need to do SEO or then we need to do long-form content.

Customer 60

Customer Search Vertical Early Stage 60

ConversionXL

NOVEMBER 6, 2015

PPC, SEO, IT, brand, etc.) But if you run an eCommerce site, you also need to implement revenue tracking for the testing tool. If you’re an eCommerce site, it could very well be your most trafficked time of the year. Pro Tip: Do this with your campaign team (e.g. Revenue Tracking. This is where things often go wrong.

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. Josh Thomas. Hello Josh. Rampant Speculation.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

crowdSPRING Blog

FEBRUARY 6, 2015

Making Customer Support Part Of Your SEO Program crowdspring.co/1C2r2M3. B2B Influencer Content Marketing Case Study & 18 Resources crowdspring.co/1Dm42V8. Essential SEO Techniques To Master In 2015 crowdspring.co/1zteKc3 Ecommerce Web Form Design Best Practices: 12 Tricks for Making Your Forms Less Tiresome crowdspring.co/1CQ1wIT.

Small Business 48

Small Business Design Seattle Social Media 48

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Remember those terms apply to ecommerce and non-ecommerce websites. Wrong people are coming to your site (highlighting problems with campaigns, SEO, etc) or. See how it looks.

Web 139

Web Analytics eCommerce Campaign 139