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8 Challenges For Startups With A Neighborhood Focus

Startup Professionals Musings

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. It also shows how such a website can scale by adding new cities.

Finder 361
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Hyperlocal Has Great Potential And Real Challenges

Startup Professionals Musings

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. It also shows how such a website can scale by adding new cities.

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Digital Design & User Experience Best Practices: Happiness + Profits!

Occam's Razor

From B2C to B2B. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy. Try the personalization / solutions finder. We will look at many different examples. From bras to dresses. Subscribers.

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