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13 Not-So-Obvious Ways You’re Bombing Your Investor Interview (Do This Instead)

Austin Startup

Suppose you’re selling a B2B SaaS product for law firms that saves them time. Similarly, you should learn from the guinea pigs in your space. You Don’t Know Your Customer (The Decision Maker) Who do you think is the person deciding whether to buy your product? How do you know, and what are their incentives to buy?

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Twitter Link Roundup #153 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Almost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDY] – [link]. Have India’s poor become human guinea pigs? What Should the Ads Be Like? John Battelle’s Search Blog – [link]. Integrated Marketing: If You Knew It, You’d Do It | Businessweek – [link].

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How to Use LinkedIn Groups to Generate Quality Leads Continuously

Duct Tape Marketing

A recent survey by the Content Marketing Institute found that a staggering 89% of B2B marketers focus on LinkedIn as their main platform, making it one of the highly sought after platforms to master when it comes to B2B content. John Chen is most commonly referred to as the Human Guinea Pig in Content Marketing. And it is.