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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

Transcript of Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. He is the founder of Backlinko.com a place where you can get actionable SEO advice. John Jantsch: I did actually have a question, this is my own curiosity, a lot of SEO folks do… you have a lot of clients in the U.S.

SEO 60
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27 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

However, we have found our name to be a valuable asset in the world of SEO; the name itself is a keyword that our customers search for, making it easy for us to rank in the search engine results. First, we will do mainly SEO. And 3rd, my way of doing SEO is original and originality should be part of agency culture.

Naming 95
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Retooling Marketing in a B2B Company

Venture Chronicles

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity'

B2B 45
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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. If you’re selling B2B, you know it’s a wide and competitive market.

IP 98
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy). I love the social nature of sharing playlists.

Web 164
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Score B2B marketing campaigns in minutes by joining IP detection and company scoring. Image Credit. No single decision maker.