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Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

Assessing value is not as simple as you think, and many B2B companies get this wrong. True leadership advantage happens when you have unique value/viewpoint alignment that’s communicated in high velocity, engaging and experiential ways. Let’s explore these three concepts further: 1.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. With the internet at our fingertips, even B2B customers research and compare solutions, completing 50-90% of the work before a sales rep is contacted.

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Evaluating The Viability Of AI In The Workplace

YoungUpstarts

As they prepare to roll out their AI solutions, corporate leadership teams must be sure to conduct careful cost-benefit analyses. For example, one of Amazon’s top cultural beliefs — what the e-commerce giant refers to as Leadership Principles — is “Customer Obsession.” Conduct Cost-Benefit Analyses.

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Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships.

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How B2B Startups Can Capitalize On Virtual Events

Austin Startup

And ZoomInfo reports that 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads. Make sure you have what you need to not just speak confidently, but to provide an experience that showcases your thought leadership. Also, be prepared to answer questions.

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Location-Based Services in B2B Offer Better Return

Startup Professionals Musings

But entrepreneurs need to look more broadly into the B2B space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Thought leadership.

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