VC Cafe
MARCH 1, 2024
Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Verticalized Video Understanding – machine interpreted video. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g.
ConversionXL
MAY 22, 2017
After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” and “What feature did he try first?”.
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David Teten
SEPTEMBER 23, 2017
An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.
Austin Startup
SEPTEMBER 19, 2017
This post is written with B2B startups in mind, but should be generally applicable. This is useful for a number of reasons, the most obvious of which is to help you navigate the right channels in your vertical and open doors to potential customers. Never discount the power of a warm intro.
ConversionXL
OCTOBER 25, 2018
It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. Data types are important. Strategies are based on bad data.
Occam's Razor
APRIL 25, 2011
That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. all stink worse than Amorphophallus Titanum. That's it.
ConversionXL
APRIL 7, 2021
If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque.
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