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500 Founders: Luke Campbell, Marta Meszaros, Andy Bowie & Abbe Hyde

NZ Entrepreneur

Welcome to ‘500 Founders’ where we ask innovators from around New Zealand for their top insights for first time startup founders. If you’re a B2B business, go pitch your target audience before you have a product and validate what will make them say yes. Luke Campbell – Cofounder.

Founder 101
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Juno Legal

NZ Entrepreneur

Juno Legal provides on-demand in-house legal services to businesses and public sector entities in Aotearoa New Zealand. Juno listed on the Deloitte Fast 50 in 2021 as the 33rd fastest growing company in New Zealand, the first law firm to ever make this list.

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JFDI.Asia Announces 2013 Startup Lineup

YoungUpstarts

The eight startups – covering the gamut of B2B, C2C, B2C and even B2B2C – are: AskAbt , from India, have a platform to manage real-time crowdsourced queries. DayTripR, from Singapore and New Zealand, have an online data collection utility.

Singapore 157
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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. Chemdex (Ventro), VerticalNet, Ariba, PurchasePro and CommerceOne were the new big boys on the block. So journalists were looking for a new story to tell.

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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

Lance Cummins: I actually use Xero out of New Zealand. For our clients, they’re all what we call brainiac B2B clients, which basically means they have a complex product or service. I got to the website and I went, “Yeah, I like this. I’m going to use their software.” John Jantsch: Oh, Xero?

Audio 57
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. The idea of learning styles was not new, with as many as 170 different styles proposed at one time or another. Craft marketing materials that resonate with multiple stakeholders.

Marketing 124
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7 Ways to PR your Personal Brand on a Budget

Duct Tape Marketing

Webinars are also very popular among B2B audiences. She has guest lectured on PR and Digital Marketing at both the University of Ulster, Ireland and the University of Otago, New Zealand. Live streaming on places like Facebook or even in short bursts on platforms like Snapchat and Instagram Stories can seem more manageable.

PR 69